{"id":114700,"date":"2003-02-03T06:00:00","date_gmt":"2003-02-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/promoscope-nowe-narzedzie-od-tequilabtl-group-i-pentor-poznan\/"},"modified":"2003-02-03T06:00:00","modified_gmt":"2003-02-03T05:00:00","slug":"promoscope-nowe-narzedzie-od-tequilabtl-group-i-pentor-poznan","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/promoscope-nowe-narzedzie-od-tequilabtl-group-i-pentor-poznan.html","title":{"rendered":"PromoScope – nowe narz\u0119dzie od TEQUILABTL GROUP i Pentor Pozna\u0144"},"content":{"rendered":"

Pozwala r\u00f3wnie\u017c oceni\u0107 zmian\u0119 wizerunku marki. Powsta\u0142o na bazie oferowanego wcze\u015bniej przez TEQUILABTL GROUP i Pentor Pozna\u0144 badania o nazwie Promotion InSight.<\/P>
\n

– PromoScope pozwala nam oceni\u0107 efekty akcji promocyjnej jeszcze przed jej rozpocz\u0119ciem. Ma to ogromne znaczenie, poniewa\u017c mo\u017cna w por\u0119 wyeliminowa\u0107 akcje, kt\u00f3re wiadomo, \u017ce b\u0119d\u0105 nieskuteczne. Jeste\u015bmy r\u00f3wnie\u017c w stanie oceni\u0107 zmian\u0119 wizerunku marki, by ustali\u0107 czy jest zgodna z oczekiwaniami klienta. PromoScope nie jest opracowywane na podstawie teoretycznych za\u0142o\u017ce\u0144, lecz faktycznych reakcji konsument\u00f3w na dany bodziec promocyjny, co czyni je jeszcze bardziej wiarygodnym – m\u00f3wi Rafa\u0142 Ko\u0142odziej Strategic Director TEQUILABTL GROUP, wsp\u00f3\u0142autor nowego narz\u0119dzia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"TEQUILABTL GROUP i Pentor Pozna\u0144 wprowadzaj\u0105 na rynek nowe narz\u0119dzie pomagaj\u0105ce prognozowa\u0107 skuteczno\u015b\u0107 promocji sprzeda\u017cy. Badanie znalaz\u0142o ju\u017c pierwszego nabywc\u0119 – koncern Danone. PromoScope bada przyrost liczby klient\u00f3w i wzrost sprzeda\u017cy produktu pod wp\u0142ywem zastosowanych mechanizm\u00f3w promocyjnych.","protected":false},"author":1,"featured_media":114701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-114700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114700"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114701"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}