{"id":11465,"date":"2011-10-26T12:41:38","date_gmt":"2011-10-26T10:41:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-zachwala-internet-explorer-dwie-przegladarki-to-za-duzo-wideo\/"},"modified":"2011-10-26T12:41:38","modified_gmt":"2011-10-26T10:41:38","slug":"microsoft-zachwala-internet-explorer-dwie-przegladarki-to-za-duzo-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/microsoft-zachwala-internet-explorer-dwie-przegladarki-to-za-duzo-wideo.html","title":{"rendered":"Microsoft zachwala Internet Explorer: dwie przegl\u0105darki to za du\u017co (wideo)"},"content":{"rendered":"<p>Ide\u0105 kampanii jest tytu\u0142owe &#8222;dwie to za du\u017co&#8221;, m&oacute;wi\u0105ce o tym, \u017ce niepotrzebna jest druga przegl\u0105darka internetowa, gdy\u017c IE9 doskonale wsp&oacute;\u0142pracuje z najnowszym systemem Windows 7. Wyre\u017cyserowane przez Xawerego \u017bu\u0142awskiego spoty reklamowe pokazuj\u0105 trzy scenki, w kt&oacute;rych &#8222;dwie to za du\u017co&#8221;.<\/p>\n<p>Przygotowana na zlecenie firmy Microsoft kampania potrwa do 20 listopada, w jej trakcie we wszystkich g\u0142&oacute;wnych stacjach telewizyjnych emitowane b\u0119d\u0105 trzy, 10-sekundowe spoty reklamowe. Kampani\u0119 TV wspiera\u0107 b\u0119d\u0105 dzia\u0142ania online, w tym dedykowana strona internetowa <a href=\"http:\/\/www.twojanowa.pl\" target=\"_blank\" rel=\"noopener\">www.twojanowa.pl<\/a>.<\/p>\n<p>W dalszej cz\u0119\u015bci kampanii rozpocznie si\u0119 konkurs dla u\u017cytkownik&oacute;w IE9, nawi\u0105zuj\u0105cy do nowej funkcjonalno\u015bci przegl\u0105darki, jak\u0105 jest zakotwiczenie witryny &#8211; umo\u017cliwiaj\u0105ce otwarcie ulubionej strony internetowej jednym klikni\u0119ciem prosto z paska zada\u0144 Windows.<\/p>\n<p>Za opracowanie kreacji odpowiada agencja Saatchi &amp; Saatchi Digital, re\u017cyserem film&oacute;w jest Xawery \u017bu\u0142awski. Planowanie i zakup medi&oacute;w powierzono domowi mediowemu Universal McCann, za produkcj\u0119 spot&oacute;w odpowiedzialny by\u0142 dom produkcyjny f25.<\/p>\n<p>Filmy dost\u0119pne s\u0105 na fanpage&nbsp;<a rel=\"nofollow noopener\" href=\"https:\/\/www.facebook.com\/Internet.Explorer.Polska?sk=app_127832297320936\" target=\"_blank\">Internet Exploera<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania &#8222;Dwie to za du\u017co&#8221;, przygotowana dla Internet Explorer 9 przez agencj\u0119 Saatchi &amp; Saatchi Digital.","protected":false},"author":1,"featured_media":11466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[791,1650,179,224],"class_list":{"0":"post-11465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-f25","9":"tag-internet-explorer","10":"tag-saatchi-saatchi","11":"tag-universal-mccann","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11465"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11466"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}