{"id":114585,"date":"2003-02-07T06:00:00","date_gmt":"2003-02-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/youngrubicam-przekonuje-wegrow-do-europy\/"},"modified":"2003-02-07T06:00:00","modified_gmt":"2003-02-07T05:00:00","slug":"youngrubicam-przekonuje-wegrow-do-europy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/youngrubicam-przekonuje-wegrow-do-europy.html","title":{"rendered":"Young&amp;Rubicam przekonuje W\u0119gr\u00f3w do Europy"},"content":{"rendered":"<p><P>W budowaniu strategii&nbsp; kampanii zosta\u0142o wykorzystane m.in. narz\u0119dzie planowania strategicznego i badania marek BrandAsset(tm) Valuator (BAV) stworzone przez Young&amp;Rubicam. <\/P><br \/>\n<P>Dzi\u0119ki niemu oceniono wizerunek Unii Europejskiej w r\u00f3\u017cnych grupach spo\u0142ecznych. Wykorzystano r\u00f3wnie\u017c wyniki badania BAV z innych kraj\u00f3w wchodz\u0105cych do Unii, w tym z fali badania przeprowadzonego w Polsce. <\/P><br \/>\n<P>W Polsce BrandAsset(tm) Valuator jest w\u0142asno\u015bci\u0105 agencji Upstairs Young&amp;Rubicam.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rz\u0105d w\u0119gierski powierzy\u0142 agencji Young&amp;Rubicam i domowi mediowemu The Media Edge: CIA przygotowanie kampanii reklamowej maj\u0105cej na celu zach\u0119cenie spo\u0142ecze\u0144stwa do g\u0142osowania w referendum akcesyjnym i opowiedzenia si\u0119 za przyst\u0105pieniem W\u0119gier do Unii Europejskiej. Bud\u017cet kampanii wynosi 1 milion euro.","protected":false},"author":1,"featured_media":114586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-114585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114585"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114586"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}