{"id":114449,"date":"2003-02-17T06:00:00","date_gmt":"2003-02-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/unilever-strategia-przynosi-owoce\/"},"modified":"2003-02-17T06:00:00","modified_gmt":"2003-02-17T05:00:00","slug":"unilever-strategia-przynosi-owoce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/unilever-strategia-przynosi-owoce.html","title":{"rendered":"Unilever: Strategia przynosi owoce"},"content":{"rendered":"<p><P>&#8230;\u017ce jej dobre wyniki finansowe dowodz\u0105, \u017ce jej strategia zak\u0142adaj\u0105ca skoncentrowanie si\u0119 na 400 markach towarowych okaza\u0142a si\u0119 s\u0142uszna.  <\/P><br \/>\n<P>Trzecia najwi\u0119ksza w \u015bwiecie korporacja handlu artyku\u0142ami \u017cywno\u015bciowami i artyku\u0142ami gospodarstwa domowego codziennego u\u017cytku zdecydowa\u0142a w okresie najbli\u017cszych pi\u0119ciu lat zmniejszy\u0107 asortyment towar\u00f3w i zmaksymalizowa\u0107 przych\u00f3d z marek uznanych za kluczowe.  <\/P><br \/>\n<P>Dzi\u0119ki temu Unilever chce zaoszcz\u0119dzi\u0107 1,6 mld euro. Oszcz\u0119dno\u015bci b\u0119d\u0105 zainwestowane w nowe produkty, kt\u00f3re korporacja chce wprowadzi\u0107 na rynek.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Zysk Unilevera za 2002 rok wzr\u00f3s\u0142 o 13 proc. i wyni\u00f3s\u0142 4 mld euro. Analitycy oczekiwali 3,9 mld euro. Dobrych wynik\u00f3w oczekuje Unilever tak\u017ce w br. Brytyjsko-holenderska korporacja, kt\u00f3rej asortyment towar\u00f3w obejmuje m. in. proszkowane zupy Knorra i myd\u0142o Dove, s\u0105dzi,&#8230;","protected":false},"author":1,"featured_media":114450,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-114449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114449"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114450"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}