{"id":114425,"date":"2003-02-18T06:00:00","date_gmt":"2003-02-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cava-cup-of-pleasure-nowa-marka-dla-smakoszy\/"},"modified":"2003-02-18T06:00:00","modified_gmt":"2003-02-18T05:00:00","slug":"cava-cup-of-pleasure-nowa-marka-dla-smakoszy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cava-cup-of-pleasure-nowa-marka-dla-smakoszy.html","title":{"rendered":"CAVA cup of pleasure – nowa marka dla smakoszy"},"content":{"rendered":"

Koncepcja marki opiera si\u0119 na dw\u00f3ch podstawowych przekazach – dotycz\u0105cym przyjemno\u015bci zwi\u0105zanych ze sp\u0119dzaniem czasu w tym miejscu oraz oferowania najlepszej jako\u015bci kawy. Oferta oraz system identyfikacji werbalnej i wizualnej zosta\u0142y opracowane w taki spos\u00f3b, by podkre\u015bla\u0107 te komunikaty. <\/P>
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Dzi\u0119ki temu mo\u017cna by\u0142o stworzy\u0107 wyr\u00f3\u017cniaj\u0105cy si\u0119, elegancki i bardzo widoczny znak. Nazwa i slogan – CAVA cup of pleasure w czytelny spos\u00f3b komunikuj\u0105 podstawowe przewagi kawiarni. <\/P>
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Jednocze\u015bnie pozwalaj\u0105 na odej\u015bcie od popularnego schematu stosowania fili\u017canki kawy w oznakowaniu graficznym kawiarni. CODES zaj\u0105\u0142 si\u0119 r\u00f3wnie\u017c opracowaniem menu kawiarni.
W swojej ofercie posiada min.: kawy – Blue Mountain, Captain Cook, Danesi a tak\u017ce  wyb\u00f3r da\u0144 i deser\u00f3w oraz wysokiej jako\u015bci alkohole i cygara.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W ubieg\u0142ym tygodniu na rogu Nowego \u015awiatu i Foksal w Warszawie zosta\u0142a otwarta nowa kawiarnia CAVA. Firma CODES zaj\u0119\u0142a si\u0119 okre\u015bleniem to\u017csamo\u015bci marki oraz starannym odzwierciedleniem jej poprzez wszystkie elementy komunikacji.","protected":false},"author":1,"featured_media":114426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-114425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114425"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114426"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}