{"id":114397,"date":"2003-02-19T06:00:00","date_gmt":"2003-02-19T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rynek-reklamy-internetowej-w-2002-r-wzrosl-do-33-mln-zl\/"},"modified":"2003-02-19T06:00:00","modified_gmt":"2003-02-19T05:00:00","slug":"rynek-reklamy-internetowej-w-2002-r-wzrosl-do-33-mln-zl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/rynek-reklamy-internetowej-w-2002-r-wzrosl-do-33-mln-zl.html","title":{"rendered":"Rynek reklamy internetowej w 2002 r. wzr\u00f3s\u0142 do 33 mln z\u0142"},"content":{"rendered":"<p><P>IDMnet szacuje, \u017ce w 2003 r. rynek ten wzro\u015bnie do 38 mln z\u0142.<\/P><br \/>\n<P>W krajowym rynku reklam internetowych najwi\u0119kszy udzia\u0142 ma portal Onet.pl, kt\u00f3ry w roku 2002 mia\u0142 35 proc. udzia\u0142 w przychodach ca\u0142ego rynku e-reklamy w Polsce. <\/P><br \/>\n<P>Na drugim miejscu, z 18 proc. udzia\u0142em, by\u0142 portal Wirtualna Polska. <\/P><br \/>\n<P>Najbardziej popularn\u0105 form\u0105 reklamy on-line s\u0105 bannery reklamowe, oraz tzw. mailing. <\/P><br \/>\n<P>Wed\u0142ug IDMnet, najwi\u0119kszymi reklamodawcami w internecie s\u0105 m.in. operatorzy telefonii kom\u00f3rkowej i stacjonarnej (Era GSM, Plus GSM, Telekomunikacja Polska, Netia), banki (m.in. BPH PBK, Lukas Bank, mBank) oraz producenci samochod\u00f3w (Fiat, Peugeot i Volvo).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rynek reklamy internetowej wzr\u00f3s\u0142 w 2002 r. o ponad 37 proc. &#8211; do 33 mln z\u0142, z 24 mln z\u0142 w 2001 r.  &#8211; wynika z szacunk\u00f3w domu mediowego IDMnet. Wed\u0142ug IDMnet, zwi\u0119kszenie wydatk\u00f3w na reklam\u0119 on &#8211; line jest wynikiem m.in. wzrostu zaufania do tego rynku.","protected":false},"author":1,"featured_media":114398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-114397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114397"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114398"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}