{"id":114244,"date":"2003-02-25T21:30:45","date_gmt":"2003-02-25T20:30:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zmiany-w-metodologii-badan-radio-track\/"},"modified":"2003-02-25T21:30:45","modified_gmt":"2003-02-25T20:30:45","slug":"zmiany-w-metodologii-badan-radio-track","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/zmiany-w-metodologii-badan-radio-track.html","title":{"rendered":"Zmiany w metodologii bada\u0144 Radio Track"},"content":{"rendered":"<p>&#8211; U podstaw tej decyzji le\u017ca\u0142a konieczno\u015b\u0107 ujednolicenia metodologii pomiaru. Jednorodna metoda badania przek\u0142ada si\u0119 na bardziej sp\u00f3jne dane pozwalaj\u0105ce na wi\u0119ksz\u0105 precyzj\u0119 wnioskowania. Technika CATI (wywiady telefoniczne) zapewnia mo\u017cliwo\u015b\u0107 lepszej dyspersji pr\u00f3by, pozwala na bezpo\u015bredni\u0105 kontrol\u0119 nad procesem pomiaru oraz skr\u00f3cony czas udost\u0119pniania wynik\u00f3w &#8211; napisa\u0142a SMG\/KRC w o\u015bwiadczeniu wydanym w tej sprawie.<\/p>\n<p>Sp\u00f3\u0142ka poinformowa\u0142a r\u00f3wnie\u017c, i\u017c nawet najmniejsza zmiana metodologii mo\u017ce odzwierciedli\u0107 si\u0119 pewnymi zmianami warto\u015bci wska\u017anik\u00f3w s\u0142uchalno\u015bci. SMG\/KRC zaapelowa\u0142a do wszystkich korzystaj\u0105cych z systemu Radio Track o pow\u015bci\u0105gliwo\u015b\u0107 w wyci\u0105ganiu zbyt daleko id\u0105cych wniosk\u00f3w w trakcie procesu zmian metodologii.<\/p>\n","protected":false},"excerpt":{"rendered":"Zgodnie z ustaleniami sp\u00f3\u0142ki badawczej SMG\/KRC z Komitetem Bada\u0144 Radiowych od stycznia 2003 badanie s\u0142uchalno\u015bci stacji radiowych Radio Track realizowane jest wy\u0142\u0105cznie technik\u0105 CATI, czyli bez udzia\u0142u wywiad\u00f3w realizowanych w terenie.","protected":false},"author":1,"featured_media":114245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-114244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114244"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114245"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}