{"id":114213,"date":"2003-02-26T06:00:00","date_gmt":"2003-02-26T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rynek-reklam-jedzie-w-dol\/"},"modified":"2003-02-26T06:00:00","modified_gmt":"2003-02-26T05:00:00","slug":"rynek-reklam-jedzie-w-dol","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rynek-reklam-jedzie-w-dol.html","title":{"rendered":"Rynek reklam jedzie w d\u00f3\u0142"},"content":{"rendered":"<p><P>Zysk brutto wyni\u00f3s\u0142 400,6 mln funt\u00f3w (639,4 mln dolar\u00f3w). Przychody ca\u0142ej grupy zmniejszy\u0142y si\u0119 o blisko 3 proc. do 3,9 mld funt\u00f3w, a skorygowane pod k\u0105tem fluktuacji walutowych o 6 proc. WPP, w kt\u00f3rej sk\u0142ad wchodz\u0105 m. in. agencje reklamy J. Walter Thompson oraz Young &amp; Rubicam ostrzeg\u0142a zarazem, \u017ce obecny rok b\u0119dzie dla niej trudny, cho\u0107 nie tak z\u0142y, jak poprzedni. <\/P><br \/>\n<P>Globalne spowolnienie uderzy\u0142o w rynek reklam szczeg\u00f3lnie silnie, poniewa\u017c firmy d\u0105\u017c\u0105c do obni\u017cki koszt\u00f3w zmniejszy\u0142y wydatki na reklam\u0119, marketing i promocje. Szef WPP, Martin Sorrell, oczekuje poprawy dopiero w 2004 roku. <\/P><br \/>\n<P>W wywiadzie radiowym Sorrell przyzna\u0142, \u017ce perspektywa wojny z Irakiem i towarzysz\u0105ca jej niepewno\u015b\u0107 ma negatywny wp\u0142yw na rynek reklamy.<BR>&nbsp;<BR>&nbsp;<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Jedna z najwi\u0119kszych firm og\u0142oszeniowych w \u015bwiecie WPP odnotowa\u0142a za ub. r. 19 &#8211; procentowy spadek zysku brutto, kalkulowanego z pomini\u0119ciem jednorazowych transakcji i odpis\u00f3w od warto\u015bci inwestycji.","protected":false},"author":1,"featured_media":114214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-114213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114213"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114214"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}