{"id":114189,"date":"2003-02-27T22:21:26","date_gmt":"2003-02-27T21:21:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axel-springer-i-business-press-razem\/"},"modified":"2003-02-27T22:21:26","modified_gmt":"2003-02-27T21:21:26","slug":"axel-springer-i-business-press-razem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/axel-springer-i-business-press-razem.html","title":{"rendered":"Axel Springer i Business Press razem"},"content":{"rendered":"<p>W pierwszym etapie przewidziane jest przej\u0119cie przez Axel Springer Polska obs\u0142ugi tytu\u0142\u00f3w wydawanych przez Business Press, w zakresie produkcji i kolporta\u017cu oraz konsolidacja dzia\u0142a\u0144 promocyjnych, reklamowych oraz PR-owskich.<\/p>\n<p>Ponadto wydawcy deklaruj\u0105 wol\u0119 podj\u0119cia wsp\u00f3\u0142pracy redakcyjnej w segmencie biznesowym.<\/p>\n<p>Wydawcy rozwa\u017caj\u0105 r\u00f3wnie\u017c stworzenie zintegrowanej oferty reklamowej wsp\u00f3lnego Biura Reklamy. W ten spos\u00f3b klienci reklamowi otrzymaj\u0105 now\u0105, bogatsz\u0105 ofert\u0119, sk\u0142adaj\u0105c\u0105 si\u0119 z czo\u0142owych czasopism obu wydawnictw, m.in. Newsweek Polska, Profit, Businessman Magazine i Kaleidoscope, umo\u017cliwiaj\u0105c\u0105 dotarcie do poszerzonej, bardzo atrakcyjnej grupy czytelniczej.<\/p>\n","protected":false},"excerpt":{"rendered":"Wydawnictwa Axel Springer Polska i Business Press podj\u0119\u0142y decyzj\u0119 o integracji dzia\u0142\u00f3w obs\u0142ugi wydawniczej obu wydawnictw. Axel Springer przejmie m.in. produkcj\u0119 i kolporta\u017c tytu\u0142\u00f3w Business Press.","protected":false},"author":1,"featured_media":114190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-114189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114189"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114190"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}