{"id":114185,"date":"2003-02-27T22:42:21","date_gmt":"2003-02-27T21:42:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/aha-dla-dbajacych-o-linie\/"},"modified":"2003-02-27T22:42:21","modified_gmt":"2003-02-27T21:42:21","slug":"aha-dla-dbajacych-o-linie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/aha-dla-dbajacych-o-linie.html","title":{"rendered":"AHA dla dbaj\u0105cych o lini\u0119"},"content":{"rendered":"<p>Pierwsze dwa produkty wchodz\u0105ce w sk\u0142ad nowej linii pieczywa (XS line niskokaloryczny, z dodatkiem jogurtu oraz XS line niskokaloryczny, pe\u0142en ziaren) wprowadzono do sprzeda\u017cy w lutym 2003 r. Ich pojawienie si\u0119 w sklepach wsparte b\u0119dzie kampani\u0105 billboardow\u0105 przygotowan\u0105 przez AHA.<\/p>\n<p>Kreacja oparta jest na trzech motywach: &#8222;Lato za pasem&#8221;, &#8222;90-60-90&#8221; i &#8222;Ma\u0142a czarna&#8221;. Na ka\u017cdym z nich widoczne s\u0105 symbole kojarzone ze zgrabn\u0105 sylwetk\u0105: dolna cz\u0119\u015b\u0107 stroju bikini, kobieca talia w idealnych proporcjach i sukienka mini. Przewrotno\u015b\u0107 ka\u017cdego z layout\u00f3w polega na przedstawieniu owych kszta\u0142t\u00f3w: ju\u017c na pierwszy rzut oka wida\u0107, \u017ce symbole s\u0105 &#8222;wygryzione&#8221; w kromkach pieczywa.  <\/p>\n<p>Opr\u00f3cz kreacji, AHA odpowiedzialna jest tak\u017ce za planowanie i zakup medi\u00f3w. Kampania ma zasi\u0119g og\u00f3lnopolski i b\u0119dzie trwa\u0142a przez ca\u0142y marzec 2003 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa AHA przygotowa\u0142a kampani\u0119 dla pieczywa niskokalorycznego XS line &#8211; najnowszego produktu firmy Schulstad.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-114185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114185"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114185\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}