{"id":114071,"date":"2003-03-05T06:00:00","date_gmt":"2003-03-05T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spadek-przychodow-z-reklam-financial-times\/"},"modified":"2003-03-05T06:00:00","modified_gmt":"2003-03-05T05:00:00","slug":"spadek-przychodow-z-reklam-financial-times","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/spadek-przychodow-z-reklam-financial-times.html","title":{"rendered":"Spadek przychod\u00f3w z reklam Financial Times"},"content":{"rendered":"<p><P>Grupa jako ca\u0142o\u015b\u0107 zrealizowa\u0142a zak\u0142adany wska\u017anik przychod\u00f3w w ostatnim roku finansowym, ale dzia\u0142 Financial Timesa za 12 miesi\u0119cy do ko\u0144ca grudnia 2002 roku odnotowa\u0142 spadek przychod\u00f3w z reklam o 8 proc., a sprzeda\u017cy o 23 proc.&nbsp;&nbsp;<\/P><br \/>\n<P>G\u0142\u00f3wnym powodem spadku przychod\u00f3w z reklam s\u0105 oszcz\u0119dno\u015bci dokonywane przez firmy w okresie spowolnienia. Zysk Pearson&#8217;a za 2002 rok wyni\u00f3s\u0142 399 mln funt\u00f3w wobec 294 mln funt\u00f3w w 2001 roku i by\u0142 zgodny z oczekiwaniami analityk\u00f3w.&nbsp;&nbsp;<\/P><br \/>\n<P>Najlepsze wyniki osi\u0105gn\u0105\u0142 dzia\u0142 edukacyjny Pearson&#8217;a (wzrost o 11 proc.) i ksi\u0105\u017ckowy (wzrost o 5 proc.).&nbsp;&nbsp;<\/P><br \/>\n<P>Wcze\u015bniej kondycj\u0119 rynku reklam jako z\u0142\u0105 okre\u015bli\u0142a najwi\u0119ksza firma reklamowa \u015bwiata WPP, w kt\u00f3rej sk\u0142ad wchodz\u0105 agencje J Walter Thompson i Young &amp; Rubicam.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W\u0142a\u015bciciel Financial Timesa i domu wydawniczego Penguin Books &#8211; grupa wydawnicza Pearson nie spodziewa si\u0119 w br. wzrostu przychod\u00f3w z reklam, cho\u0107 zak\u0142ada dalsz\u0105 popraw\u0119 wynik\u00f3w finansowych.","protected":false},"author":1,"featured_media":114072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-114071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114071"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114072"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}