{"id":113819,"date":"2003-03-17T17:53:19","date_gmt":"2003-03-17T16:53:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-karty-rabatowej-coolt-pl\/"},"modified":"2003-03-17T17:53:19","modified_gmt":"2003-03-17T16:53:19","slug":"kampania-karty-rabatowej-coolt-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-karty-rabatowej-coolt-pl.html","title":{"rendered":"Kampania karty rabatowej Coolt.pl"},"content":{"rendered":"<p>W kampanii wykorzystano materia\u0142y reklamowe POS umieszczone w Panelach Reklamowych Sieci Coolt.pl, materia\u0142y BTL dystrybuowane w sieci Paneli Szkolnych na terenie 450 szk\u00f3\u0142 \u015brednich w 16 miastach oraz mniej konwencjonalne metody promocji m.in. wlepki. Promocja potrwa do po\u0142owy kwietnia 2003 roku.<\/p>\n<p>Kampania reklamowa jest bezpo\u015brednio zwi\u0105zana z wprowadzeniem na rynek Pakietu Coolt.pl i zmian\u0105 sposobu dystrybucji produktu. Pakiety stanowi\u0105 now\u0105 form\u0119 sprzeda\u017cy karty rabatowej Coolt.pl. Zafoliowany Pakiet sk\u0142ada si\u0119 z karty rabatowej Coolt.pl oraz z kolorowego katalogu. Katalog ma form\u0119 ksi\u0105\u017ckow\u0105 z alfabetycznym podzia\u0142em na poszczeg\u00f3lne miasta i list\u0105 punkt\u00f3w nale\u017c\u0105cych do sieci. Cena Pakietu wynosi 14 z\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"Kup kart\u0119 i p\u0142a\u0107 mniej &#8211; to has\u0142o promuj\u0105ce og\u00f3lnopolski system kart rabatowych Coolt.pl. Grup\u0105 docelow\u0105 dzia\u0142a\u0144 reklamowych s\u0105 osoby w wieku od 15 do 30 lat. Sprzeda\u017c karty rabatowej prowadzi\u0107 b\u0119d\u0105 Bileterie sieci Empik, saloniki prasowe Kolportera oraz serwisy internetowe Coolt.pl i Ebilet.pl.","protected":false},"author":1,"featured_media":113820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-113819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/113819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=113819"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/113819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/113820"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=113819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=113819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=113819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}