{"id":11381,"date":"2011-10-29T20:32:17","date_gmt":"2011-10-29T18:32:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/old-spice-oddaj-glos-na-najlepszy-glos-wideo\/"},"modified":"2011-10-29T20:32:17","modified_gmt":"2011-10-29T18:32:17","slug":"old-spice-oddaj-glos-na-najlepszy-glos-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/old-spice-oddaj-glos-na-najlepszy-glos-wideo.html","title":{"rendered":"Old Spice: oddaj g\u0142os na najlepszy g\u0142os (wideo)"},"content":{"rendered":"<p>w wyniku kt&oacute;rego zostanie wy\u0142oniony najlepszy lektor, udzielaj\u0105cy g\u0142osu w reklamie Old Spice. Film reklamowy, w kt&oacute;rym wyst\u0119puje Isaiah Mustafa, bi\u0142 rekordy popularno\u015bci na rynku ameryka\u0144skim.<\/p>\n<p>Na obecnym etapie r&oacute;wnolegle z prowadzon\u0105 ankiet\u0105, emitowane b\u0119d\u0105 trzy wersje filmu; dwie z lektorami oraz jedna z napisami. W po\u0142owie listopada zostanie wy\u0142oniona w wyniku g\u0142osowania internaut&oacute;w najlepsza wersja reklamy i to ona b\u0119dzie wykorzystywana do dalszej emisji.<\/p>\n<p>Za strategi\u0119 dzia\u0142a\u0144 jak i dzia\u0142ania w mediach spo\u0142eczno\u015bciowych odpowiada agencja Interactive Solutions (partner of Saatchi&amp;Saatchi), planowanie i zakup medi&oacute;w: MediaCom.<\/p>\n<p>Ankiet\u0119 mo\u017cna znale\u017a\u0107 na polskim fanpage&#8217;u Old Spice, dost\u0119pnym pod adresem&nbsp;<a href=\"http:\/\/www.facebook.com\/OldSpicePolska\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/OldSpicePolska<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa akcja marki Old Spice &#8222;Oddaj g\u0142os na najlepszy g\u0142os&#8221;. R&oacute;wnolegle na kanale YouTube oraz fanpage&#8217;u marki prowadzone jest g\u0142osowanie&#8230;","protected":false},"author":1,"featured_media":11382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[180,831,1276],"class_list":{"0":"post-11381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interactive-solutions","9":"tag-mediacom","10":"tag-old-spice","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11381"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11382"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}