{"id":11353,"date":"2011-11-01T12:49:24","date_gmt":"2011-11-01T11:49:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-ff-z-elementami-augmented-reality\/"},"modified":"2011-11-01T12:49:24","modified_gmt":"2011-11-01T11:49:24","slug":"kampania-ff-z-elementami-augmented-reality","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-ff-z-elementami-augmented-reality.html","title":{"rendered":"Kampania F&#038;F z elementami Augmented Reality"},"content":{"rendered":"<p>Na ekranie telefonu poka\u017ce si\u0119 w&oacute;wczas lay out prasowy z wkomponowanymi filmikami z pokazu mody F&amp;F kolekcji jesie\u0144\/zima.<\/p>\n<p>Najnowsza interaktywna kampania F&amp;F znajdzie si\u0119 w magazynach InStyle, Elle, Flesz oraz Avanti. Te tytu\u0142y b\u0119d\u0105 mia\u0142y interaktywne ok\u0142adki lub strony redakcyjne wewn\u0105trz. W ka\u017cdym z tych magazyn&oacute;w znajdzie si\u0119 informacja dla czytelniczek dzi\u0119ki, kt&oacute;rej b\u0119d\u0105 wiedzia\u0142y jak \u015bci\u0105gn\u0105\u0107 aplikacj\u0119 i potem si\u0119 ni\u0105 pos\u0142u\u017cy\u0107.<\/p>\n<p>Kampania z augemented reality to ju\u017c kolejna interaktywna akcja F&amp;F. We wrze\u015bniu i pa\u017adzierniku po raz pierwszy w swej komunikacji firma wykorzysta\u0142a umieszczone na prasowych lay outach i out doorowych tablicach QR kody. Po ich zeskanowaniu smartphonem mo\u017cna by\u0142o obejrze\u0107 modowe pokazy F&amp;F.<\/p>\n<p>Autorem kreacji obu kampanii jest agencja reklamowa Communication Mayak.<\/p>\n","protected":false},"excerpt":{"rendered":"PanMedia Western zaplanowa\u0142 kampani\u0119 F&amp;F z elementami Augmented Reality. Aplikacja Aurasma zostanie wykorzystana w najnowszej kampani odzie\u017cowej marki F&amp;F. Dzi\u0119ki niej ok\u0142adki pism &#8222;o\u017cyj\u0105&#8221; po zrobieniu zdj\u0119\u0107 smartphonem.","protected":false},"author":1,"featured_media":11354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[510,200],"class_list":{"0":"post-11353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-panmedia-western","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11353"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11354"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}