{"id":113230,"date":"2003-04-10T06:00:00","date_gmt":"2003-04-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lagodna-kampania-radia-plus\/"},"modified":"2003-04-10T06:00:00","modified_gmt":"2003-04-10T04:00:00","slug":"lagodna-kampania-radia-plus","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lagodna-kampania-radia-plus.html","title":{"rendered":"\u0141agodna kampania Radia Plus"},"content":{"rendered":"<p><P>jak zbudowa\u0107 radio pe\u0142ne \u0142agodnej muzyki, przyjazne s\u0142uchaczom. Akcja rozpoczyna si\u0119 od telewizji, w kt\u00f3rej widzimy jak niewidzialna r\u0119ka tworzy nowe, lepsze radio.<\/P><br \/>\n<P>Do kampanii TV zosta\u0142y zaanga\u017cowane og\u00f3lnopolskie stacje TVP1, TVP2, TVP3, TVN, TVN7, TVN24, Polsat, TV4. Kampani\u0119 telewizyjn\u0105 uzupe\u0142nia outdoor, prasa i kino. Na billboardach, w prasie i na plakatach wida\u0107&nbsp;s\u0142uchaczk\u0119, dla kt\u00f3rej to radio zosta\u0142o zmienione i przy kt\u00f3rym mo\u017cna si\u0119 zar\u00f3wno zrelaksowa\u0107 jak i pracowa\u0107.<\/P><br \/>\n<P><br \/>\n<TABLE cellSpacing=0 cellPadding=0 width=\"100%\" border=0><br \/>\n<TBODY><br \/>\n<TR><br \/>\n<TD align=middle><br \/>\n<TABLE cellSpacing=0 cellPadding=0 width=\"100%\" border=0><br \/>\n<TBODY><br \/>\n<TR><br \/>\n<TD align=middle><br \/>\n<img name=\"radio plus\"><\/TD><\/TR><\/TBODY><\/TABLE><\/TD><\/TR><\/TBODY><\/TABLE><\/P><br \/>\n<P>Kampania Radia PLUS ma za zadanie zmieni\u0107 wizerunek i utrwali\u0107 w poszczeg\u00f3lnych regionach cz\u0119stotliwo\u015bci, st\u0105d reklama Radia PLUS w ca\u0142ej Polsce w prasie lokalnej. Adaptacj\u0105 spotu i przygotowaniem kampanii na zlecenie Radia PLUS zaj\u0119\u0142a si\u0119 Agencja Martis. Za zaplanowanie i zakup medi\u00f3w MediaDirection.&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W poniedzia\u0142ek 24 marca 2003 ruszy\u0142a kampania Radio PLUS &quot;\u0141agodne Przeboje&quot;. Radio PLUS jako jedyne w Polsce gra tylko te najwi\u0119ksze przeboje, kt\u00f3re s\u0142uchacze okre\u015blaj\u0105 jako \u0142agodne, mi\u0142e i spokojne. Celem kampanii jest pokazanie nowego wizerunku i oferty stacji oraz wzmocnienie marki na rynku medi\u00f3w. Ide\u0105 kampanii jest rozwijaj\u0105cy si\u0119 przekaz, kt\u00f3ry opowiada,&#8230;","protected":false},"author":1,"featured_media":113231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-113230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/113230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=113230"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/113230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/113231"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=113230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=113230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=113230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}