{"id":113072,"date":"2003-04-17T09:20:35","date_gmt":"2003-04-17T07:20:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-dla-peugot\/"},"modified":"2003-04-17T09:20:35","modified_gmt":"2003-04-17T07:20:35","slug":"euro-rscg-dla-peugot","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-dla-peugot.html","title":{"rendered":"Euro RSCG dla Peugot"},"content":{"rendered":"<p><?plik(516,'left','')?>Celem kampanii, kt\u00f3ra wystartowa\u0142a 14. kwietnia jest wzbudzenie zainteresowania ofert\u0105 serwisow\u0105 Rycza\u0142ty Peugeot. W kampanii wykorzystano: pras\u0119 (Gazeta Wyborcza, Super Express, prasa lokalna) i radio (PR1, PR3, RMF FM). Zakupem i planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 Brand &#038; Media (OMD).<\/p>\n<p>Oferta Rycza\u0142ty Peugeot to sta\u0142e ceny na podstawowe us\u0142ugi oferowane przez autoryzowane serwisy Peugeot. Jednym s\u0142owem, kampania ma wskaza\u0107 klientowi, i\u017c wybieraj\u0105c serwis Peugeot uniknie przykrych niespodzianek, poniewa\u017c &#8222;z g\u00f3ry wie, ile zap\u0142aci&#8221;. Ta w\u0142a\u015bnie my\u015bl zosta\u0142a wykorzystana podczas pracy nad reklam\u0105 prasow\u0105 i radiow\u0105. Og\u0142oszenie prasowe przedstawia magiczny cylinder i wychodz\u0105c\u0105 z niego tr\u0105b\u0119 s\u0142onia. Obok widzimy has\u0142o: &#8222;Niespodzianki? To nie u nas.&#8221;<\/p>\n<p>W reklamie radiowej s\u0142yszymy szybkie bicie serca, a nast\u0119pnie niepewny g\u0142os przera\u017conego klienta: &#8222;No wi\u0119c&#8230; ile p\u0142ac\u0119?&#8221;. Po chwili lektor zach\u0119ca wszystkich tych, kt\u00f3rzy boj\u0105 si\u0119 przykrych niespodzianek, aby nast\u0119pnym razem wybrali autoryzowany serwis Peugeot. Tu &#8222;z g\u00f3ry wiesz, ile zap\u0142acisz&#8221;. <\/p>\n<p>Serwisy Peugeot otrzyma\u0142y tak\u017ce komplet materia\u0142\u00f3w promocyjnych.<\/p>\n","protected":false},"excerpt":{"rendered":"Nic Ci\u0119 nie zaskoczy &#8211; pod takim has\u0142em do 26. kwietnia potrwa kampania reklamowa Serwisu Peugeot skierowana do posiadaczy Peugeot oraz potencjalnych klient\u00f3w tej marki. Jej przygotowaniem zaj\u0119\u0142a si\u0119 agencja reklamowa Euro RSCH New Media.","protected":false},"author":1,"featured_media":113073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-113072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/113072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=113072"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/113072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/113073"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=113072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=113072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=113072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}