{"id":11301,"date":"2011-11-02T18:19:52","date_gmt":"2011-11-02T17:19:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-tvn-goni-polsat\/"},"modified":"2011-11-02T18:19:52","modified_gmt":"2011-11-02T17:19:52","slug":"wplywy-reklamowe-tvn-goni-polsat","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wplywy-reklamowe-tvn-goni-polsat.html","title":{"rendered":"Wp\u0142ywy reklamowe: TVN goni Polsat"},"content":{"rendered":"<p>Jak wynika z danych firmy Kantar Media (poprzednio Expert Monitor), we wrze\u015bniu br. w\u015br&oacute;d telewizji najwi\u0119cej na reklamach (bez autopromocji) zarobi\u0142 Polsat &#8211; 326,4 mln z\u0142 (9,4 proc. wi\u0119cej ni\u017c przed rokiem).<\/p>\n<p>Na drugim miejscu uplasowa\u0142 si\u0119 TVN z 294,5 mln z\u0142 przychodu (4,5 proc. wi\u0119cej ni\u017c rok temu), a trzecia pozycja nale\u017ca\u0142a do telewizyjnej Jedynki, kt&oacute;rej reklamy zapewni\u0142y 194,2 mln z\u0142 (spadek o 18,1 proc.).<\/p>\n<p>Kolejna lokata nale\u017ca\u0142a do telewizyjnej Dw&oacute;jki, kt&oacute;rej wp\u0142ywy wynios\u0142y we wrze\u015bniu 144,3 mln z\u0142 i by\u0142y wy\u017csze od zesz\u0142orocznych o 5,4 proc. Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a Viva Polska z 43,8 mln z\u0142 przychodu reklamowego (31,2 proc. mniej ni\u017c we wrze\u015bniu 2010 r.).<\/p>\n<p>Dane, przygotowane przez firm\u0119 Kantar Media, opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"We wrze\u015bniu br. wp\u0142ywy reklamowe stacji TV wynios\u0142y 1,38 mld z\u0142 i by\u0142y o 3,1 proc. ni\u017csze od odnotowanych w tym samym miesi\u0105cu 2010 r.","protected":false},"author":1,"featured_media":11302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1380,97,1364],"class_list":{"0":"post-11301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-kantar-media","9":"tag-polsat","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11301"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11302"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}