{"id":112893,"date":"2003-04-30T06:00:00","date_gmt":"2003-04-30T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-reklamowa-radiowej-trojki\/"},"modified":"2003-04-30T06:00:00","modified_gmt":"2003-04-30T04:00:00","slug":"nowa-kampania-reklamowa-radiowej-trojki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-reklamowa-radiowej-trojki.html","title":{"rendered":"Nowa kampania reklamowa radiowej Tr\u00f3jki"},"content":{"rendered":"<p><P>Film reklamowy zosta\u0142 zrealizowany w studiu ITI Films. <\/P><br \/>\n<P>Kampania Tr\u00f3jki rozpocznie si\u0119 na pocz\u0105tku maja br. i b\u0119dzie trwa\u0142a przez miesi\u0105c. Zostanie przeprowadzona na billboardach, w prasie i telewizji w ca\u0142ej Polsce. Celem kampanii jest wzmocnienie marki oraz wzrost s\u0142uchalno\u015bci Tr\u00f3jki.<\/P><br \/>\n<P>Spoty reklamowe b\u0119d\u0105 emitowane w TVP 1, TVP 2 oraz na 127 ekranach kinowych w 15 najwi\u0119kszych miastach Polski. <\/P><br \/>\n<P>Kampania prasowa obejmie dzienniki ( Gazeta Wyborcza, Super Express, Przegl\u0105d Sportowy), tygodniki (Polityka, Wprost), dwutygodnik VIVA oraz pisma bran\u017cowe (Media i Marketing, Impact, Brief).<\/P><br \/>\n<P>Reklama uka\u017ce si\u0119 na 1000 billboardach firmy Stroer. Zakupem medi\u00f3w zaj\u0119\u0142o si\u0119 Biuro Promocji Polskiego Radia.&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Tr\u00f3jka &#8211; us\u0142yszysz wi\u0119cej&quot; &#8211;  to g\u0142\u00f3wne has\u0142o nowej kampanii reklamowej Tr\u00f3jki. Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa &quot;Studio P&quot; Andrzeja P\u0105gowskiego &#8211; autora wielu wybitnych projekt\u00f3w graficznych wspomagaj\u0105cych mi\u0119dzy innymi znane akcje spo\u0142eczne przeciw przemocy.","protected":false},"author":1,"featured_media":112894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-112893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112893"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112894"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}