{"id":112847,"date":"2003-05-06T06:00:00","date_gmt":"2003-05-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gadu-gadu-drozsze\/"},"modified":"2003-05-06T06:00:00","modified_gmt":"2003-05-06T04:00:00","slug":"gadu-gadu-drozsze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/gadu-gadu-drozsze.html","title":{"rendered":"Gadu &#8211; Gadu dro\u017csze"},"content":{"rendered":"<p><P>Podwy\u017cka ceny banera emitowanego w g\u00f3rnej cz\u0119\u015bci okna Gadu-Gadu wyniesie 50%-60%. Od pocz\u0105tku maja br. &#8211; wed\u0142ug cennika &#8211; dobowa emisja b\u0119dzie kosztowa\u0142a netto 12 tys. z\u0142 w dzie\u0144 powszedni i 8 tys. z\u0142 w weekend.<\/P><br \/>\n<P>&#8222;Przyczyny podwy\u017cki s\u0105 dwie. Pierwsza to prawie 100-proc. ob\u0142o\u017cenie komunikatora &#8211; maj jest ju\u017c ca\u0142y zarezerwowany. Druga przyczyna, to rosn\u0105ca ilo\u015b\u0107 ods\u0142on i u\u017cytkownik\u00f3w. W tej chwili w dni powszednie notujemy ok. 4 mln ods\u0142on, w weekendowe ok. 3,2-3,5 mln&#8221; &#8211; m\u00f3wi dyrektor sprzeda\u017cy Ad.netu Adam Kwa\u015bniewski. Sie\u0107 reklamowa podaje dzienn\u0105 liczb\u0119 u\u017cytkownik\u00f3w komunikatora na 560 tys.<\/P><br \/>\n<P>W takim samym modelu czasowym (i po tej samej cenie) Ad.net sprzedaje r\u00f3wnie\u017c na Gadu-Gadu reklam\u0119 w postaci okien pop-up. &#8222;Emitujemy nieco mniej pop-up\u00f3w, ni\u017c baner\u00f3w za t\u0105 sam\u0105 cen\u0119, ale okna reklamowe charakteryzuj\u0105 si\u0119 za to wi\u0119ksz\u0105 powierzchni\u0105 i zazwyczaj wy\u017cszym CTR. Pe\u0142ni\u0105 te\u017c troch\u0119 inn\u0105 funkcj\u0119: np. quasi-mailingu&#8221; &#8211; m\u00f3wi Adam Kwa\u015bniewski.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ad.net podniesie od maja br. nominalne ceny reklamy na komunikatorze Gadu &#8211; Gadu. Powodem jest du\u017ce zainteresowanie reklamodawc\u00f3w i wzrost zasi\u0119gu komunikatora.","protected":false},"author":1,"featured_media":112848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-112847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112847"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112848"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}