{"id":112769,"date":"2003-05-11T12:56:24","date_gmt":"2003-05-11T10:56:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/trojka-na-billboardach\/"},"modified":"2003-05-11T12:56:24","modified_gmt":"2003-05-11T10:56:24","slug":"trojka-na-billboardach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/trojka-na-billboardach.html","title":{"rendered":"Tr\u00f3jka na billboardach"},"content":{"rendered":"<p>Has\u0142em akcji promocyjnej jest zarazem has\u0142o antenowe stacji: &#8222;Tr\u00f3jka &#8211; us\u0142yszysz wi\u0119cej&#8221;. Rozpocz\u0119ta na pocz\u0105tku maja kampania potrwa miesi\u0105c. R\u00f3wnocze\u015bnie jest przeprowadzona na billboardach, w prasie i telewizji w ca\u0142ej Polsce. Celem kampanii jest wzmocnienie marki oraz wzrost s\u0142uchalno\u015bci Tr\u00f3jki.<\/p>\n<p>Spoty reklamowe b\u0119d\u0105 emitowane w TVP 1, TVP 2 oraz na 127 ekranach kinowych w 15 najwi\u0119kszych miastach Polski. Kampania prasowa obejmie dzienniki (Gazeta Wyborcza, Super Express, Przegl\u0105d Sportowy), tygodniki (Polityka, Wprost), dwutygodnik Viva oraz pisma bran\u017cowe (Media i Marketing, Impact, Brief).<\/p>\n<p>Reklama uka\u017ce si\u0119 na 1000. billboardach firmy Stroer. Zakupem medi\u00f3w zaj\u0119\u0142o si\u0119 biuro promocji Polskiego Radia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa radiowej Tr\u00f3jki. Jej kreacj\u0119 przygotowa\u0142a agencja reklamowa Studio P Andrzeja P\u0105gowskiego, kt\u00f3ry projektowa\u0142 wcze\u015bniej grafiki wspomagaj\u0105ce m.in. znane akcje spo\u0142eczne przeciwko przemocy. Film reklamowy zosta\u0142 zrealizowany w studiu ITI Films.","protected":false},"author":1,"featured_media":112770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-112769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112769"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112770"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}