{"id":11261,"date":"2011-11-03T15:19:39","date_gmt":"2011-11-03T14:19:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/radio-coraz-wiecej-zarabia-na-reklamach\/"},"modified":"2011-11-03T15:19:39","modified_gmt":"2011-11-03T14:19:39","slug":"radio-coraz-wiecej-zarabia-na-reklamach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/radio-coraz-wiecej-zarabia-na-reklamach.html","title":{"rendered":"Radio coraz wi\u0119cej zarabia na reklamach"},"content":{"rendered":"<p>Liderem rynku by\u0142o w analizowanym okresie Radio RMF FM, kt&oacute;re uzyska\u0142o 87,6 mln z\u0142 przychod&oacute;w z reklam &#8211; o 34,2 proc. wi\u0119cej ni\u017c rok wcze\u015bniej.<\/p>\n<p>Wi\u0119ksze wp\u0142ywy mia\u0142o tak\u017ce Radio Zet, kt&oacute;remu reklamy zapewni\u0142y 47,8 mln z\u0142 zysku (wzrost o 12,7 proc. w stosunku do wrze\u015bnia 2010 r.). Trzecie miejsce nale\u017ca\u0142o do radiowej Tr&oacute;jki, kt&oacute;ra odnotowa\u0142a najwi\u0119kszy wzrost przychod&oacute;w &#8211; 12,3 mln z\u0142 (wzrost o 73,1 proc.).<\/p>\n<p>Eska Warszawa we wrze\u015bniu br. zarobi\u0142a na reklamach 5,5 mln z\u0142 (wi\u0119cej o 6,5 proc.), a Eska Wroc\u0142aw &#8211; 5,3 mln z\u0142 (mniej o 0,8 proc.).<\/p>\n<p>Kolejne miejsce w zestawieniu 10. najlepiej zarabiaj\u0105cych rozg\u0142o\u015bni radiowych zaj\u0119\u0142y we wrze\u015bniu br.: &#8211; Polskie Radio I &#8211; 4,7 mln z\u0142 (wi\u0119cej o 46,7), Eska Pozna\u0144 &#8211; 46 mln z\u0142 (4,7 proc. wi\u0119cej), Radio Z\u0142ote Przeboje Pogoda Warszawa &#8211; 4 mln z\u0142 (2,9 proc. wzrostu), TOK FM &#8211; 4 mln z\u0142 (17,7 proc. wi\u0119cej) oraz Eska \u0141&oacute;d\u017a &#8211; 3,3 mln z\u0142 (wzrost o 3,5 proc.)<\/p>\n<p><em>Dane, przygotowane przez firm\u0119 Kantar Media (poprzednio Expert Monitor) opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"We wrze\u015bniu br. wp\u0142ywy reklamowe rozg\u0142o\u015bni radiowych wynios\u0142y 279 mln z\u0142 i by\u0142y wy\u017csze o 20,6 proc. w stosunku do wrze\u015bnia ub.r.","protected":false},"author":1,"featured_media":11262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[1380],"class_list":{"0":"post-11261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-kantar-media","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11261"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11262"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}