{"id":112597,"date":"2003-05-19T06:00:00","date_gmt":"2003-05-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-data-solutions-dla-henkel-cee\/"},"modified":"2003-05-19T06:00:00","modified_gmt":"2003-05-19T04:00:00","slug":"tbwa-data-solutions-dla-henkel-cee","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-data-solutions-dla-henkel-cee.html","title":{"rendered":"TBWA  DATA SOLUTIONS dla Henkel CEE"},"content":{"rendered":"<p><P>Marka Somat to preparaty czyszcz\u0105ce do zmywarek do naczy\u0144. W zwi\u0105zku z niskim poziomem penetracji tej kategorii produkt\u00f3w w \u015brodkowo-wschodniej cz\u0119\u015bci Europy, Henkel CEE przyj\u0105\u0142 dla marki Somat strategi\u0119 komunikacji opartej na marketingu bezpo\u015brednim.<\/P><br \/>\n<P>Dzia\u0142ania TBWADATA SOLUTIONS polegaj\u0105 na centralnym zarz\u0105dzaniu baz\u0105 matchkodowanych danych adresowych z 6 kraj\u00f3w Europy oraz analizie tych baz. Agencja projektuje za\u0142o\u017cenia strategii komunikacji bezpo\u015bredniej dla marki oraz nadzoruje prace zwi\u0105zane z jej realizacj\u0105. <\/P><br \/>\n<P>Jednym z element\u00f3w dzia\u0142a\u0144 jest powo\u0142anie do \u017cycia regularnie ukazuj\u0105cego si\u0119 pisma dla cz\u0142onk\u00f3w bazy &#8211; &#8222;Women&#8217;s Net&#8221;. Kwartalnik zawiera porady zwi\u0105zane z prowadzeniem domu, zdrowiem, sp\u0119dzaniem wolnego czasu. Informuje r\u00f3wnie\u017c o w\u0142a\u015bciwym wykorzystywaniu \u015brodk\u00f3w czyszcz\u0105cych z bogatego portfolio Henkla. Projekt pisma powstaje w TBWADATA SOLUTIONS, natomiast w ka\u017cdym z 6 kraj\u00f3w prowadzona jest adaptacja j\u0119zykowa tekst\u00f3w oraz umieszczane s\u0105 odpowiednie lokalne komunikaty reklamowe.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"TBWA  DATA SOLUTIONS zarz\u0105dza baz\u0105 danych i koordynuje dzia\u0142ania z zakresu marketingu bezpo\u015bredniego dla marki Somat nale\u017c\u0105cej do Henkel CEE (Central Easter Europe) z siedzib\u0105 w Wiedniu.","protected":false},"author":1,"featured_media":112598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-112597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112598"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}