{"id":112495,"date":"2003-05-22T12:24:04","date_gmt":"2003-05-22T10:24:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-tymbarku-orzezwiajacego-2\/"},"modified":"2003-05-22T12:24:04","modified_gmt":"2003-05-22T10:24:04","slug":"nowa-kampania-tymbarku-orzezwiajacego-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-tymbarku-orzezwiajacego-2.html","title":{"rendered":"Nowa kampania Tymbarku Orze\u017awiaj\u0105cego"},"content":{"rendered":"<p>Nowa kampania reklamowa Tymbarku Orze\u017awiaj\u0105cego to swojego rodzaju zabawa skojarzeniowa, kt\u00f3ra ma pobudzi\u0107 wyobra\u017anie grupy docelowej. Promuje logo, przedstawiaj\u0105c na bia\u0142ym tle charakterystyczne zielone kapsle z zawleczkami w niestandardowych sytuacjach. W telewizji, prasie i na plakatach zobaczy\u0107 mo\u017cna r\u00f3\u017cnie pouk\u0142adane lub powyginane kapsle, kt\u00f3re budz\u0105 skojarzenia z momentami konsumpcji. <\/p>\n<p>G\u0142\u00f3wnym celem reklamy jest wzrost \u015bwiadomo\u015bci marki Tymbark, ale r\u00f3wnie\u017c podtrzymanie dynamizmu i \u017cywio\u0142owo\u015bci samego brandu. Celem jest r\u00f3wnie\u017c umacnianie nowoczesnego i atrakcyjnego wizerunku marki oraz utwierdzenie obecnych u\u017cytkownik\u00f3w, \u017ce Tymbark Orze\u017awiaj\u0105cy reprezentuje bliskie im warto\u015bci.<\/p>\n<p>Grup\u0105 docelow\u0105 kampanii s\u0105 osoby m\u0142ode, mieszkaj\u0105ce w du\u017cych i \u015brednich miastach, ucz\u0105ce si\u0119 lub ju\u017c pracuj\u0105ce. S\u0105 optymistami, lubi\u0105 nowe do\u015bwiadczenia, s\u0105 aktywni, szukaj\u0105 sposob\u00f3w na zaspokojenie swoich potrzeb oraz sposob\u00f3w samorealizacji.<\/p>\n","protected":false},"excerpt":{"rendered":"Od maja do sierpnia potrwa kampania soku Tymbark Orze\u017awiaj\u0105cy wykorzystuj\u0105ca telewizj\u0119, pras\u0119 i outdoor. Kampani\u0119 przygotowa\u0142a agencja reklamowa Euro RSCG New Europe, a zakupem i planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 Initiative Media.","protected":false},"author":1,"featured_media":112496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-112495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112495"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112496"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}