{"id":112405,"date":"2003-05-27T06:00:00","date_gmt":"2003-05-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grupa-3-dla-plivy-krakow\/"},"modified":"2003-05-27T06:00:00","modified_gmt":"2003-05-27T04:00:00","slug":"grupa-3-dla-plivy-krakow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grupa-3-dla-plivy-krakow.html","title":{"rendered":"Grupa 3 dla Plivy Krak\u00f3w"},"content":{"rendered":"<p><P>Motywem przewodnim ca\u0142ej kampanii jest &#8222;Poszukiwana Kobieta&#8221;, z kt\u00f3rej wizerunkiem inne kobiety b\u0119d\u0105 si\u0119 uto\u017csamia\u0142y.<\/P><br \/>\n<P>&#8211; Starali\u015bmy si\u0119 aby wszystkie cechy &#8222;Poszukiwanej&#8230;&#8221; zosta\u0142y tak dopasowane, aby w pe\u0142ni odpowiada\u0142y cechom kobiet z grupy docelowej &#8211; stwierdzi\u0142a Anna Engler, dyrektor kreatywny Agencji Reklamowej Grupa 3.<\/P><br \/>\n<P><br \/>\n<img name=\"og\u0142oszenie d\"><\/P><br \/>\n<P>Reklamy pojawi\u0105 si\u0119 w prasie kobiecej i dziennikach og\u00f3lnopolskich. Ponadto zosta\u0142y przygotowane materia\u0142y informacyjne dla farmaceut\u00f3w i lekarzy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Reklamowa Grupa 3 wygra\u0142a przetarg na przygotowanie kreacji kampanii reklamowej preparatu wapniowego CALPEROS firmy PLIVA Krak\u00f3w S.A. Celem kampanii jest przekonanie kobiet powy\u017cej 40 roku \u017cycia do u\u017cywania Calperosu w profilaktyce i leczeniu osteoporozy, jako najlepszego zabezpieczenia przed t\u0105 chorob\u0105.","protected":false},"author":1,"featured_media":112406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-112405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112405"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112406"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}