{"id":112221,"date":"2003-06-03T06:00:00","date_gmt":"2003-06-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-ludwika\/"},"modified":"2003-06-03T06:00:00","modified_gmt":"2003-06-03T04:00:00","slug":"kampania-reklamowa-ludwika","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-ludwika.html","title":{"rendered":"Kampania reklamowa Ludwika"},"content":{"rendered":"<p><P>Grup\u0105 docelow\u0105 dzia\u0142a\u0144 s\u0105 kobiety w wieku 25-59 lat, zamieszka\u0142e w \u015brednich i du\u017cych miastach.<\/P><br \/>\n<P>Kampania prowadzona b\u0119dzie na antenie og\u00f3lnopolskich stacji telewizyjnych (TVP1, TVP3, TVN, TVN7, Polsat, TV4) i potrwa do ko\u0144ca lipca. Wsparcie stanowi\u0107 b\u0119d\u0105 reklamy na \u0142amach specjalistycznej prasy handlowej (magazyny &#8222;Detal Dzisiaj&#8221;, &#8222;Wiadomo\u015bci Handlowe&#8221;, &#8222;Supermarket News&#8221;, &#8222;Gazeta Handlowca&#8221;, &#8222;Info Makro&#8221;,&#8222;Poradnik Handlowca&#8221;, &#8222;Handel&#8221; i &#8222;\u017bycie Handlowe&#8221;) oraz dzia\u0142ania public relations skierowane do prasy handlowej, konsumenckiej i kobiecej. <\/P><br \/>\n<P>Za stron\u0119 kreatywn\u0105 i strategiczn\u0105 kampanii telewizyjnej odpowiedzialna jest krakowska agencja reklamowa Demo. Dzia\u0142ania public relations prowadzi agencja On Board.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Trwaj\u0105 przygotowania do rozpocz\u0119cia og\u00f3lnopolskiej kampanii reklamowej p\u0142ynu do mycia naczy\u0144 marki Ludwik, kt\u00f3rego producentem jest Inco &#8211; Veritas S.A. Planowana akcja jest intensywn\u0105 kampani\u0105 reklamow\u0105 Ludwika &#8211; lidera na rynku p\u0142yn\u00f3w do mycia naczy\u0144 i ma charakter wizerunkowy. Jej celem jest od\u015bwie\u017cenie wizerunku Ludwika. Pierwsze emisje reklam pojawi\u0105 si\u0119 w czerwcu br.","protected":false},"author":1,"featured_media":112222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-112221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112221"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112222"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}