{"id":11207,"date":"2011-11-05T14:40:55","date_gmt":"2011-11-05T13:40:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/arbointeractive-po-raz-pierwszy-promuje-sie-w-outdoorze\/"},"modified":"2011-11-05T14:40:55","modified_gmt":"2011-11-05T13:40:55","slug":"arbointeractive-po-raz-pierwszy-promuje-sie-w-outdoorze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/arbointeractive-po-raz-pierwszy-promuje-sie-w-outdoorze.html","title":{"rendered":"ARBOinteractive po raz pierwszy promuje si\u0119 w outdoorze"},"content":{"rendered":"<p>Kreacje u\u017cyte w kampanii nawi\u0105zuj\u0105 do  identyfikacji wizualnej ARBOinteractive, kt&oacute;ra zosta\u0142a wdro\u017cona wraz z utworzeniem nowej strony internetowej grupy.<\/p>\n<p>Kampania autopromocyjna obejmuje szeroko zakrojone dzia\u0142ania online, a tak\u017ce, po raz pierwszy w historii grupy &#8211; offline. Billboard usytuowany przy ulicy Marsa, niedaleko miejsca targ&oacute;w, maj\u0105 zach\u0119ca\u0107 kierowc&oacute;w oraz przechodni&oacute;w do odwiedzenia stoiska ARBOinteractive podczas Internet Poland. Wirtualna ods\u0142ona kreacji obejmuje formy double billboard oraz rectangle. Emitowane s\u0105 one na witrynach sieci reklamy biznesowej BizOn media oraz na witrynach sieci reklamy og&oacute;lnotematycznej ARBOnetwork w terminie od 28 pa\u017adziernika do 9. listopada. Kreacja wy\u015bwietla si\u0119 tak\u017ce na dedykowanej zak\u0142adce na Facebooku.<\/p>\n<p>Wszystkie dzia\u0142ania firmuje swoj\u0105 mask\u0105 ikona motoryzacji, popularny &#8222;og&oacute;rek&#8221; w barwach ARBOinteractive, kt&oacute;ry zosta\u0142 znakiem firmowym grupy. Kreacje charakteryzuj\u0105 si\u0119 minimalizmem i zielono-szar\u0105 kolorystyk\u0105, nawi\u0105zuj\u0105c tym samym do strony firmowej grupy. Celem kampanii jest nie tylko zach\u0119cenie os&oacute;b obracaj\u0105cych si\u0119 w bran\u017cy marketingu internetowego do odwiedzenia stoiska ARBOinteractive na targach Internet Poland i wzi\u0119cia udzia\u0142u w konkursie, ale tak\u017ce zwi\u0119kszenie \u015bwiadomo\u015bci marki zar&oacute;wno w\u015br&oacute;d klient&oacute;w bezpo\u015brednich jak i marketer&oacute;w.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/11\/1320500276.jpg\" alt=\"\" width=\"390\" height=\"222\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania promuj\u0105ca obecno\u015b\u0107 ARBOinteractive na targach Internet Poland. Jest to pierwsza w historii autopromocja firmy w kt&oacute;rej, poza dzia\u0142aniami online, wykorzystano reklam\u0119  offline.","protected":false},"author":1,"featured_media":11208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[646,9675,200],"class_list":{"0":"post-11207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arbointeractive","9":"tag-ooh","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11207"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11208"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}