{"id":11205,"date":"2011-11-05T14:56:25","date_gmt":"2011-11-05T13:56:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jula-debiutuje-w-polsce-i-promuje-sie-na-outdoorze\/"},"modified":"2011-11-05T14:56:25","modified_gmt":"2011-11-05T13:56:25","slug":"jula-debiutuje-w-polsce-i-promuje-sie-na-outdoorze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jula-debiutuje-w-polsce-i-promuje-sie-na-outdoorze.html","title":{"rendered":"Jula debiutuje w Polsce i promuje si\u0119 na outdoorze"},"content":{"rendered":"<p>Faza teaserowa, kt&oacute;rej pierwszymi has\u0142ami b\u0119d\u0105: &#8222;Pierwszy multimarket dla chc\u0105cych&#8221; i &#8222;Wszystko, co zawsze chcia\u0142e\u015b&#8230;&#8221; jest ju\u017c prowadzona w outdoorze, a wkr&oacute;tce kampania obejmie internet i radio.<\/p>\n<p>W Warszawie, pojawi\u0142y si\u0119 ju\u017c pierwsze billboardy, promuj\u0105ce wej\u015bcie na polski rynek, nowej, szwedzkiej sieci multimarket&oacute;w Jula. Kampania zosta\u0142a podzielona na trzy fazy &#8211; teaser, launch i post-launch. Pierwszy etap potrwa do po\u0142owy listopada.  <\/p>\n<p>Akcja promocyjna prowadzona jest w outdorze i obejmuje 100 billboard&oacute;w na terenie Warszawy. Wkr&oacute;tce kampania rozpocznie si\u0119 r&oacute;wnie\u017c w internecie i radiu, gdzie w ci\u0105gu dw&oacute;ch tygodni na antenie siedmiu stacji pojawi si\u0119 blisko 600 spot&oacute;w. Kampania przewiduje r&oacute;wnie\u017c obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych i prasie.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Spook, a za PR odpowiedzialna jest Telma Group Communications. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Equinox. <\/p>\n<p>Kampania b\u0119dzie prowadzona od 1 listopada do ko\u0144ca grudnia 2011 r. na terenie Warszawy.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/11\/1320500998.jpg\" alt=\"\" width=\"390\" height=\"190\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa nowej, szwedzkiej sieci multimarket&oacute;w Jula, kt&oacute;ra wkr&oacute;tce otwiera dwa pierwsze sklepy w podwarszawskich parkach handlowych &#8211; Janki i Targ&oacute;wek.","protected":false},"author":1,"featured_media":11206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[269,9675,200,1455],"class_list":{"0":"post-11205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-equinox","9":"tag-ooh","10":"tag-reklama","11":"tag-telma-group-communications","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11205"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11206"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}