{"id":112015,"date":"2003-06-12T06:00:00","date_gmt":"2003-06-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-citroena-c3-plurier\/"},"modified":"2003-06-12T06:00:00","modified_gmt":"2003-06-12T04:00:00","slug":"kampania-citroena-c3-plurier","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-citroena-c3-plurier.html","title":{"rendered":"Kampania Citroena C3 Plurier"},"content":{"rendered":"<p><P>Citro\u00ebn C3 Pluriel posiada modularne nadwozie, dzi\u0119ki kt\u00f3remu mo\u017ce by\u0107 hatchabckiem, panoramicznym hatchbackiem, kabrioletem, spiderem lub&nbsp; pick-upem zapewniaj\u0105c dopasowanie si\u0119 do potrzeby w danej chwili. To prawdziwy kamelon w\u015br\u00f3d samochod\u00f3w. <\/P><br \/>\n<P>W kampanii zosta\u0142y wykorzystane og\u0142oszenia jednostronicowe w prasie magazynowej. Symbolem zmiany uczyniono kameleona, kt\u00f3ry podobnie jak C3 Pluriel&nbsp; dostosowuje si\u0119 do&nbsp; zmieniaj\u0105cych warunk\u00f3w. Wykorzystano pras\u0119&nbsp; magazynow\u0105, pras\u0119 codzienn\u0105, pras\u0119 lokaln\u0105, radio. Kampani\u0119 przygotowa\u0142a agencja Euro RSCG New Europe, a mediami zaj\u0105\u0142 si\u0119 Brand &amp; Media OMD. <\/P><br \/>\n<P>Grup\u0119 Euro RSCG tworz\u0105 specjali\u015bci z zakresu reklamy, marketingu relacji, marketingu opartego na bazach danych oraz field marketingu. Integruj\u0105c swoj\u0105 wiedz\u0119 w sferze komunikacji i wsparcia sprzeda\u017cy, opracowuj\u0105 oni &#8222;Kreatywne Rozwi\u0105zania Biznesowe&#8221; s\u0142u\u017c\u0105ce budowie silnych marek. W sk\u0142ad Grupy Euro RSCG wchodz\u0105: Euro RSCG New Europe, Euro RSCG Dialog, Euro RSCG Marketing House.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Celem kampanii, kt\u00f3ra wystartowa\u0142a 2 czerwca i potrwa do ko\u0144ca sierpnia jest zakomunikowanie wprowadzenia  nowego, innowacyjnego w swojej konstrukcji Citroena C3 Pluriel, kt\u00f3ry poszerzy gam\u0119 samochod\u00f3w C3. Kampania jest skierowana do m\u0142odych os\u00f3b (25 &#8211; 35 lat), kt\u00f3re poszukuj\u0105 nietypowych a jednocze\u015bnie funkcjonalnych rozwi\u0105za\u0144.","protected":false},"author":1,"featured_media":112016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-112015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=112015"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/112015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/112016"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=112015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=112015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=112015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}