{"id":111754,"date":"2003-06-26T06:00:00","date_gmt":"2003-06-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nestle-kusi-chlodem\/"},"modified":"2003-06-26T06:00:00","modified_gmt":"2003-06-26T04:00:00","slug":"nestle-kusi-chlodem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nestle-kusi-chlodem.html","title":{"rendered":"Nestle kusi ch\u0142odem"},"content":{"rendered":"<p><P>&#8222;NESCAF\u00c9 Frappe pobudza na zimno&#8221; &#8211; to idea towarzysz\u0105ca najnowszej promocji NESCAF\u00c9 Frapp\u00e9 przygotowanej dla Caf\u00e9 NESCAF\u00c9 w ca\u0142ej Polsce. Ka\u017cda osoba, chc\u0105ca ugasi\u0107 pragnienie kaw\u0105 na zimno mo\u017ce pod\u0105\u017cy\u0107 lodow\u0105 drog\u0105, na kt\u00f3rej czekaj\u0105 atrakcyjne nagrody: specjalna \u0142y\u017ceczka do mro\u017conej kawy, atrakcyjna szklanka albo bilet na dowolny seans filmowy w sieci kin Helios, Cinema City lub Multikino.<\/P><br \/>\n<P>Wszystkie materia\u0142y wspieraj\u0105ce promocj\u0119 utrzymane s\u0105 w ch\u0142odnej, lodowej konwencji, co dodatkowo wzmaga ich atrakcyjno\u015b\u0107 w upalne letnie dni.<\/P><br \/>\n<P>Rozbawiona para m\u0142odych ludzi doskonale oddaje charakter Caf\u00e9 NESCAF\u00c9- miejsca gdzie mo\u017cna spotka\u0107 si\u0119 z przyjaci\u00f3\u0142mi lub um\u00f3wi\u0107 na randk\u0119 z wakacyjn\u0105 mi\u0142o\u015bci\u0105. Dodatkowe dzia\u0142ania s\u0105 prowadzone r\u00f3wnie\u017c w sieciach kin. Tam opr\u00f3cz materia\u0142\u00f3w POS stan\u0105 specjalne maszyny do serwowania NESCAF\u00c9 Frapp\u00e9 spragnionym kinomanom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Lato tylko z pozoru wydaje si\u0119 leniwe i senne. Dla akcji promocyjnych to jednak wyj\u0105tkowo gor\u0105cy okres. Inicjowane dzia\u0142ania musz\u0105 by\u0107 lekkie i \u015bwie\u017ce. Id\u0105c tym tropem na zbli\u017caj\u0105cy si\u0119 sezon wakacyjny MRM Momentum (agencja \u015bwiadcz\u0105ca kompleksowe us\u0142ugi BTL) przygotowa\u0142a dla Nestle wyj\u0105tkowo ch\u0142odz\u0105c\u0105 promocj\u0119.","protected":false},"author":1,"featured_media":111755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-111754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=111754"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/111755"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=111754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=111754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=111754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}