{"id":111518,"date":"2003-07-09T06:00:00","date_gmt":"2003-07-09T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rasowy-drapieznik-wsrod-samochodow\/"},"modified":"2003-07-09T06:00:00","modified_gmt":"2003-07-09T04:00:00","slug":"rasowy-drapieznik-wsrod-samochodow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rasowy-drapieznik-wsrod-samochodow.html","title":{"rendered":"Rasowy drapie\u017cnik w\u015br\u00f3d samochod\u00f3w"},"content":{"rendered":"<p><P>Zar\u00f3wno spot TV jak i reklama prasowa powsta\u0142y w sieci Euro RSCG i zosta\u0142y adaptowane na rynek polski przez agencj\u0119 Euro RSCG New Europe.&nbsp; <\/P><br \/>\n<P>W kampanii wykorzystano: TV (TVN 24, Discovery, Animal Planet, Canal+ Niebieski, Ale Kino, Hallmark, National Geographic), pras\u0119 (Polityka, Forum, Wprost, Kalejdoscope, Businessweek Polska, magazyn Business Centre) i kino. Mediami zaj\u0105\u0142 si\u0119 Brand &amp; Media OMD.<\/P><br \/>\n<P>Kampania prezentuje Peugeot 607 jako samoch\u00f3d o pi\u0119knej sylwetce i drapie\u017cnym charakterze. W reklamie TV Peugeot 607 majestatycznie przemierza miasto. Mijani ludzie na widok samochodu reaguj\u0105 jak zwierz\u0119ta w obliczu zagro\u017cenia &#8211; strosz\u0105 sier\u015b\u0107, prezentuj\u0105 rogi lub wydaj\u0105 gro\u017ane okrzyki. <\/P><br \/>\n<P>Peugeot 607 budzi powszechny respekt jako &#8222;Rasowy drapie\u017cnik&#8221;. Film&nbsp;pokazuje eleganck\u0105, lecz dynamiczn\u0105 sylwetk\u0119 samochodu w ka\u017cdej chwili gotowego do skoku.<\/P><br \/>\n<P>Reklama prasowa prezentuje Peugeot 607 stoj\u0105cy na wzg\u00f3rzu, kt\u00f3ry niczym wilk obserwuje z oddali stado zwyk\u0142ych samochod\u00f3w &#8222;pas\u0105cych&#8221; si\u0119 na \u0142\u0105ce niczym owce.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do 31 lipca potrwa kampania reklamowa Peugeot 607, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 1 lipca. Celem kampanii jest umocnienie wizerunku Peugeot 607 jako najbardziej rasowego samochodu w swojej kategorii. W TV oraz kinie emitowany jest 30 sekundowy spot &quot;Feline&quot;. W prasie ukazuj\u0105 si\u0119 ca\u0142ostronicowe og\u0142oszenia &quot;Wilk&quot;.","protected":false},"author":1,"featured_media":111519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-111518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=111518"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/111519"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=111518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=111518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=111518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}