{"id":111240,"date":"2003-07-22T06:00:00","date_gmt":"2003-07-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/siec-era-znana-jako-mecenas-kultury\/"},"modified":"2003-07-22T06:00:00","modified_gmt":"2003-07-22T04:00:00","slug":"siec-era-znana-jako-mecenas-kultury","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/siec-era-znana-jako-mecenas-kultury.html","title":{"rendered":"Sie\u0107 Era znana jako mecenas kultury"},"content":{"rendered":"

Sie\u0107 zaj\u0119\u0142a sz\u00f3ste miejsce (pierwsze w\u015br\u00f3d operator\u00f3w telekomunikacyjnych), tu\u017c za TVP S.A., TV Polsat, TVN, Grupa PZU i RMF FM.<\/P>
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Era wyr\u00f3\u017cnia si\u0119 w\u015br\u00f3d firm sponsoruj\u0105cych kultur\u0119, poniewa\u017c \u015bci\u015ble wi\u0105\u017ce nazw\u0119 firmy z przedsi\u0119wzi\u0119ciami, kt\u00f3re wsp\u00f3\u0142organizuje (Era Jazzu, Era of Love itp.). Daje to mo\u017cliwo\u015b\u0107 oryginalnego prezentowania marki.  <\/P>
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Zwi\u0105zki PTC i kultury trwaj\u0105 od samego pocz\u0105tku dzia\u0142alno\u015bci firmy.  Era obejmuje mecenatem przede wszystkim muzyk\u0119: s\u0142ynne koncerty Era Jazzu, wcze\u015bniej –  rockowe (Perfect, Kayah) i muzyki pop (Natalia Kukulska), subtelne piosenki Grzegorza Turnaua, wspania\u0142e wykonania Ewy Ma\u0142as–Godlewskiej i Jos\u00e9 Cura.  <\/P>
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W tym roku po raz pierwszy PTC wspar\u0142a festiwal niekonwencjonalnego, ambitnego kina –  Era Nowe Horyzonty w Cieszynie. Bud\u017cet przeznaczany na sponsoring kultury wynosi ok. 40% ca\u0142ego bud\u017cetu sponsoringowego firmy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Fakt ten potwierdzi\u0142y badania "Sponsoring monitor" – przeprowadzone przez ,"ARC Rynek i Opinia", opublikowane na \u0142amach lipcowego numeru miesi\u0119cznika Press. Wynika z nich, \u017ce marka Era – polski lider us\u0142ug telefonii kom\u00f3rkowej – postrzegana jest jako jeden z wiod\u0105cych mecenas\u00f3w kultury w naszym kraju.","protected":false},"author":1,"featured_media":111241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-111240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=111240"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/111241"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=111240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=111240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=111240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}