{"id":11121,"date":"2011-11-08T17:30:03","date_gmt":"2011-11-08T16:30:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/urinal-rozpoczyna-kampanie-wizerunkowa-wideo\/"},"modified":"2011-11-08T17:30:03","modified_gmt":"2011-11-08T16:30:03","slug":"urinal-rozpoczyna-kampanie-wizerunkowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/urinal-rozpoczyna-kampanie-wizerunkowa-wideo.html","title":{"rendered":"Urinal rozpoczyna kampani\u0119 wizerunkow\u0105 (wideo)"},"content":{"rendered":"<p>3 pa\u017adziernika wystartowa\u0142 konkurs &#8222;Tw&oacute;j beztroski dzie\u0144&#8221;. Aby wzi\u0105\u0107 w nim udzia\u0142, nale\u017cy uchwyci\u0107 weso\u0142y moment na fotografii i kupi\u0107 dowolny produkt Urinal, a nast\u0119pnie zg\u0142osi\u0107 swoje zdj\u0119cie na stronie internetowej www.urinal.pl. Najciekawsza praca &#8211; ukazuj\u0105ca rado\u015b\u0107 \u017cycia, dobry nastr&oacute;j i samopoczucie &#8211; nagrodzona zostanie modnym kobiecym laptopem.<\/p>\n<p>Ponadto w ka\u017cdym tygodniu trwania akcji przyznanych zostanie 10 kart podarunkowych do salon&oacute;w Empik &#8211; \u0142\u0105cznie 90 bon&oacute;w o warto\u015bci 100 z\u0142 ka\u017cdy &#8211; a na pierwszych 200 zg\u0142osze\u0144 czekaj\u0105 dodatkowo produkty Urinal. Konkurs potrwa do 4. grudnia br.<\/p>\n<p>Komunikacj\u0119 konkursow\u0105 wspiera reklama w og&oacute;lnopolskich oraz tematycznych stacjach telewizyjnych, a tak\u017ce w radio i internecie. Przygotowane w ramach kampanii 30-sekundowe spoty maj\u0105 podkre\u015bla\u0107, \u017ce dzi\u0119ki preparatom Urinal mo\u017cna zapomnie\u0107 o zmartwieniach i skupi\u0107 si\u0119 na rado\u015bci z \u017cycia.<\/p>\n<p>Za organizacj\u0119 konkursu, kreacj\u0119 oraz zakup medi&oacute;w internetowych odpowiada agencja reklamowa Hypermedia Isobar, zakupem pozosta\u0142ych medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Initiative, natomiast dzia\u0142ania PR przygotowa\u0142a agencja Open Media.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Zapomnij o przykro\u015bciach, pomy\u015bl o przyjemno\u015bciach&#8221; to has\u0142o nowej, opartej na konkursie kampanii marki Urinal.","protected":false},"author":1,"featured_media":11122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225,1147,989,200],"class_list":{"0":"post-11121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"tag-initiative","10":"tag-open-media","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11121"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11122"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}