{"id":111185,"date":"2003-07-23T23:56:54","date_gmt":"2003-07-23T21:56:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lodozercy-algidy\/"},"modified":"2003-07-23T23:56:54","modified_gmt":"2003-07-23T21:56:54","slug":"lodozercy-algidy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lodozercy-algidy.html","title":{"rendered":"Lodo\u017cercy Algidy"},"content":{"rendered":"<p>Lodo\u017cercy Algidy zostali podzieleni na trzy zespo\u0142y, kt\u00f3re wyst\u0119puj\u0105 codziennie w tym samym czasie w wi\u0119kszych miastach Polski, miejscowo\u015bciach nadmorskich, na Mazurach i w g\u00f3rach. Happeningi zaczynaj\u0105 si\u0119 oko\u0142o godziny 12.00 i trwaj\u0105        po osiem godzin dziennie. Zespo\u0142y rozstawione s\u0105 zazwyczaj w centrach miast lub innych miejscach najwi\u0119kszego ruchu. \u0141\u0105cznie za\u0142o\u017cono 220 koncert\u00f3w promocyjnych w ci\u0105gu trzech miesi\u0119cy. <\/p>\n<p>R\u00f3wnocze\u015bnie Algida prowadzi dzia\u0142ania reklamowe pod has\u0142em Lodo\u017cercy na nast\u0119puj\u0105cych no\u015bnikach: telewizja, bilboardy i miniboardy. Kampania rozpocz\u0119\u0142a si\u0119 w czerwcu i b\u0119dzie trwa\u0142a do ko\u0144ca sierpnia.<\/p>\n<p>Za organizacj\u0119 promocji odpowiedzialna jest firma Eureka, dzia\u0142aniami public relations zajmuje si\u0119 Agencja Constans PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod nazw\u0105 Lodo\u017cercy, Unilever Polska prowadzi letni\u0105 promocj\u0119 lod\u00f3w Algida. Akcja zosta\u0142a zainaugurowana 1 czerwca w Poznaniu i potrwa do ko\u0144ca sierpnia. Uliczne happeningi z udzia\u0142em przechodni\u00f3w prowadzi Orkiestra Najwi\u0119kszych B\u0119bn\u00f3w \u015awiata &#8211; Uado Tara Ban","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-111185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=111185"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111185\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=111185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=111185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=111185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}