{"id":111082,"date":"2003-07-29T06:00:00","date_gmt":"2003-07-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polymus-btl-promuje-nowe-bmw-serii-5\/"},"modified":"2003-07-29T06:00:00","modified_gmt":"2003-07-29T04:00:00","slug":"polymus-btl-promuje-nowe-bmw-serii-5","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/polymus-btl-promuje-nowe-bmw-serii-5.html","title":{"rendered":"Polymus BTL promuje nowe BMW serii 5"},"content":{"rendered":"<p><P>Kampania obejmuje zar\u00f3wno adaptacj\u0119 niemieckich layout\u00f3w jak i wybrane dzia\u0142ania eventowe oraz akcje mailingowe.<\/P><br \/>\n<P>Polymus BTL opr\u00f3cz adaptowania niemieckich layout\u00f3w zaj\u0105\u0142 si\u0119 stworzeniem wszystkich headlin\u00f3w oraz hase\u0142 prasowych. Dzia\u0142ania wizerunkowe obejmuj\u0105 og\u00f3lnopolski outdoor (ponad 300 billboard\u00f3w na terenie ca\u0142ego kraju), kampani\u0119 prasow\u0105 w najwa\u017cniejszych tytu\u0142ach lifestylowych (min. Playboy, Voyage, Dom &amp; Wn\u0119trze, Dobre Wnetrze, Elle Deco) i w czo\u0142owych tygodnikach (Polityka, Wprost) oraz spoty telewizyjne (m.in. TVN24, Canal+, Dicovery). <\/P><br \/>\n<P>Kampania wspierana jest przez dzia\u0142ania mailingowe do klient\u00f3w salon\u00f3w i serwis\u00f3w BMW. W ca\u0142ej Polsce, w salonach dealerskich organizowane by\u0142y tak\u017ce zamkni\u0119te pokazy specjalne nowego BMW serii 5.<\/P><br \/>\n<P>Podstawowym celem og\u00f3lnopolskich dzia\u0142a\u0144 jest launch nowego modelu BMW. &#8222;Oczywi\u015bcie zale\u017cy nam r\u00f3wnie\u017c na budowaniu wizerunku marki BMW w Polsce&#8221; &#8211; wyja\u015bnia Miko\u0142aj Komornicki, marketing communication manager w BMW Polska.<\/P><br \/>\n<P>Pierwszy etap og\u00f3lnopolskiej kampanii przygotowanej przez agencj\u0119 Polymus BTL zako\u0144czy si\u0119 we wrze\u015bniu. Polymus BTL obs\u0142uguje BMW w ramach sta\u0142ego kontraktu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"BMW Polska wprowadza na rynek polski nowy model &#8211; BMW serii 5. Za kampani\u0119 launchow\u0105 w Polsce odpowiada agencja Polymus BTL. Kampania wizerunkowa oraz wybrane dzia\u0142ania BTL potrwaj\u0105 do wrze\u015bnia.","protected":false},"author":1,"featured_media":111083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-111082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=111082"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/111082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/111083"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=111082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=111082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=111082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}