{"id":11097,"date":"2011-11-09T10:38:37","date_gmt":"2011-11-09T09:38:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-promuje-pimp-my-ride\/"},"modified":"2011-11-09T10:38:37","modified_gmt":"2011-11-09T09:38:37","slug":"k2-promuje-pimp-my-ride","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/k2-promuje-pimp-my-ride.html","title":{"rendered":"K2 promuje Pimp My Ride"},"content":{"rendered":"<p>Esencja programu &#8222;Pimp My Ride by Coca-Cola Zero&#8221; kryje si\u0119 w baga\u017cniku. Moment jego otwierania, to najbardziej wyczekiwany fragment programu. Dlatego pomys\u0142 na kampani\u0119 promuj\u0105c\u0105 polsk\u0105 edycj\u0119 oparto w\u0142a\u015bnie o baga\u017cnik i jego zawarto\u015b\u0107.<\/p>\n<p>Ka\u017cdy internauta mo\u017ce osobi\u015bcie otworzy\u0107 baga\u017cnik i znale\u017a\u0107 tam interaktywn\u0105 rozrywk\u0119 (od gry w ping-pong po lot rakiet\u0105). W ten spos&oacute;b maj\u0105 by\u0107 budowane pozytywne skojarzenia z programem &#8211; z zabaw\u0105 i z niespodziank\u0105. Przyk\u0142ady kreacji mo\u017cna obejrze\u0107 na <a rel=\"nofollow noopener\" href=\"http:\/\/www.k2.pl\/konkurs\/mtv-pmr\/rocket\/\" target=\"_blank\">www.k2.pl\/konkurs<\/a>.<\/p>\n<p>Na plakatach umieszczono tak\u017ce samoch&oacute;d z otwartym baga\u017cnikiem, kt&oacute;rego kolory uk\u0142adaj\u0105 si\u0119 w bia\u0142o-czerwon\u0105 flag\u0119, podkre\u015blaj\u0105c w ten spos&oacute;b, \u017ce to zaproszenie do obejrzenia polskiej edycji programu. Przy tworzeniu grafiki do bilboard&oacute;w wykorzystano potencja\u0142, jaki daje grafika 3D.<\/p>\n<p>Pierwsz\u0105 polsk\u0105 edycj\u0119 kultowego formatu &#8211; &#8222;Pimp My Ride by Coca-Cola Zero&#8221; widzowie MTV Polska mog\u0105 \u015bledzi\u0107 w ka\u017cd\u0105 niedziel\u0119 o godz. 20:00.<\/p>\n<p>Dzia\u0142ania promocyjne potrwaj\u0105 do 20 listopada br.<\/p>\n<p>Wsp&oacute;\u0142praca pomi\u0119dzy K2 i  Viacom International Media Networks w Polsce trwa od wrze\u015bnia 2010 roku. W jej ramach zrealizowano kampanie promocyjne dla program&oacute;w, emitowanych na kanale MTV Polska: pasm serialowych: &#8222;Z\u0142anocka w MTV&#8221; i &#8222;Dziewczyny daj\u0105 rad\u0119&#8221; oraz reality show &#8222;Polowanie na singla&#8221;, a tak\u017ce dla programu emitowanego na antenie Viva Polska &#8211; &#8222;\u0141owy Kr&oacute;la Disco&#8221;. Ponadto przygotowano globaln\u0105 kampani\u0119 wizerunkow\u0105 dla mi\u0119dzynarodowego kana\u0142u muzycznego MTV Live HD.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/11\/1320831559.png\" alt=\"\" width=\"390\" height=\"156\" title=\"\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/11\/1320831558.png\" alt=\"\" width=\"390\" height=\"156\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2 przygotowa\u0142a kampani\u0119 Out-Of-Home, po\u0142\u0105czon\u0105 z dzia\u0142aniami on-line, promuj\u0105c\u0105 pierwsz\u0105 polsk\u0105 edycj\u0119  programu &#8222;Pimp My Ride&#8221;.","protected":false},"author":1,"featured_media":11098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,48,486,9675,200],"class_list":{"0":"post-11097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-k2","10":"tag-mtv","11":"tag-ooh","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11097"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11098"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}