{"id":110783,"date":"2003-08-21T06:00:00","date_gmt":"2003-08-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/plakativ-inwestuje-w-outdoor\/"},"modified":"2003-08-21T06:00:00","modified_gmt":"2003-08-21T04:00:00","slug":"plakativ-inwestuje-w-outdoor","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/plakativ-inwestuje-w-outdoor.html","title":{"rendered":"Plakativ inwestuje w outdoor"},"content":{"rendered":"<p><P>To dobry moment, bo outdoor najwyra\u017aniej wychodzi z do\u0142ka. &#8211; komentuje Puls Biznesu. Zagraniczny inwestor uruchomi\u0142 niedawno sp\u00f3\u0142k\u0119 Plakativ Polska. Jej prezesem zosta\u0142 Adrian Duka, udzia\u0142owiec \u015bl\u0105skiej firmy dzia\u0142aj\u0105cej w tej samej bran\u017cy &#8211; Prisma Tec Poland. <\/P><br \/>\n<P>Przy wsp\u00f3\u0142pracy z Prism\u0105, Plakativ chce realizowa\u0107 kampanie na zam\u00f3wienie zagranicznych klient\u00f3w. Reklama zewn\u0119trzna powoli wychodzi z impasu. Wzros\u0142o wykorzystanie tablic, ze wzgl\u0119du na rosn\u0105cy popyt firmy uruchamiaj\u0105 sprzeda\u017c kampanii dwutygodniowych. <\/P><br \/>\n<P>Do tej pory standardem by\u0142y kampanie jednomiesi\u0119czne. AMS uchodz\u0105cy za najwi\u0119ksz\u0105 sp\u00f3\u0142k\u0119 w bran\u017cy zamkn\u0105\u0142 pierwsze p\u00f3\u0142rocze przychodami na poziomie 55,7 mln z\u0142 i zyskiem netto wysoko\u015bci 2,7 mln z\u0142. Zbli\u017cone do 50 mln z\u0142 przychody zanotowa\u0142 Stroer, kt\u00f3ry jednak mia\u0142 strat\u0119. Dobrym prognostykiem jest powr\u00f3t na billboardy piwa &#8211; kategorii, kt\u00f3ra jeszcze dwa lata temu by\u0142a najwi\u0119kszym klientem outdooru.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Niemiecki Plakativ International &#8211; sp\u00f3\u0142ka zajmuj\u0105ca si\u0119 wynajmem wielkich powierzchni reklamowych &#8211; inwestuje w Polsce. &#8211; podaje Puls Biznesu. Dzi\u0119ki wsp\u00f3\u0142pracy z polskim partnerem Plakativ liczy na pozyskanie klient\u00f3w z zagranicy.","protected":false},"author":1,"featured_media":110784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-110783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=110783"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/110784"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=110783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=110783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=110783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}