{"id":110494,"date":"2003-09-04T06:00:00","date_gmt":"2003-09-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bobovita-w-kampanii-telewizyjnej\/"},"modified":"2003-09-04T06:00:00","modified_gmt":"2003-09-04T04:00:00","slug":"bobovita-w-kampanii-telewizyjnej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bobovita-w-kampanii-telewizyjnej.html","title":{"rendered":"BoboVita w kampanii telewizyjnej"},"content":{"rendered":"<p><P>Jest te\u017c dobrym narz\u0119dziem, aby rozpropagowa\u0107 nowe pozycjonowanie marki oraz nowe has\u0142o &#8211; BoboVita na ka\u017cd\u0105 por\u0119 dnia, na ka\u017cd\u0105 chwil\u0119 razem. Celem kampanii telewizyjnej, tak jak i innych dzia\u0142a\u0144 marketingowych jest r\u00f3wnie\u017c zwi\u0119kszenie sprzeda\u017cy produkt\u00f3w BoboVita.<\/P><br \/>\n<P>Kreacj\u0119 nowej kampanii BoboVita przygotowa\u0142a agencja ARIP, a planowaniem i kupnem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy OMD Poland. 30-&nbsp; i 15 &#8211; sekundowy spot pt. &#8222;Dzie\u0144 ojca&#8221; b\u0119dzie mo\u017cna zobaczy\u0107 na antenie TVP 1, TVP 2, Polsat, TVN, TVN 7 i TV 4. Spoty telewizyjne b\u0119d\u0105 wspierane przez reklam\u0119 w prasie dla rodzic\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W poniedzia\u0142ek 1 wrze\u015bnia br ruszy\u0142a kampania telewizyjna BoboVita prezentuj\u0105ca szerok\u0105 gam\u0119 produkt\u00f3w marki. Jej celem jest zwi\u0119kszenie \u015bwiadomo\u015bci marki w\u015br\u00f3d grupy docelowej czyli w\u015br\u00f3d mam dzieci od 1 do 36 miesi\u0105ca \u017cycia jak i w \u015brodowiskach opiniotw\u00f3rczych takich jak znajomi, rodzina, lekarze.","protected":false},"author":1,"featured_media":110495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-110494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=110494"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/110495"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=110494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=110494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=110494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}