{"id":110330,"date":"2003-09-16T06:00:00","date_gmt":"2003-09-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-fix-knorr\/"},"modified":"2003-09-16T06:00:00","modified_gmt":"2003-09-16T04:00:00","slug":"nowa-kampania-fix-knorr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-fix-knorr.html","title":{"rendered":"Nowa kampania FIX Knorr"},"content":{"rendered":"<p><P>&#8230;dalsze budowanie \u015bwiadomo\u015bci i edukacja nt. kategorii fix\u00f3w.<\/P><br \/>\n<P>Przes\u0142anie kampanii to pokazanie, \u017ce FIX Knorr nie jest prostym sosem do potraw, ani najbardziej nawet z\u0142o\u017con\u0105 mieszank\u0105 przypraw. FIX Knorr to \u0142atwy spos\u00f3b na szybkie i niebanalne danie bez wychodzenia z domu. W torebce s\u0105 bowiem i sos i przyprawy i warzywa. I to takie i w takich proporcjach, jakie s\u0105 potrzebne do przyrz\u0105dzenia danej potrawy. Do FIX&#8217;u Knorr wystarczy doda\u0107 jeden lub dwa proste sk\u0142adniki, jakie z \u0142atwo\u015bci\u0105 znajdziemy w lod\u00f3wce lub szafce kuchennej, i danie gotowe. Kampani\u0119 \u0142\u0105czy has\u0142o: Masz FIX &#8211; masz Danie!<BR>&nbsp;<BR>Spoty reklamowe b\u0119d\u0105 emitowane w obu programach TVP, Polsacie i TVN. Kreacj\u0119 przygotowa\u0142a agencja Corporate Profiles DDB, a za zakup medi\u00f3w odpowiedzialna jest agencja IM Warszawa. Kampania potrwa 6 tygodni.<BR>&nbsp;<BR>Obs\u0142ug\u0105 PR marki Knorr zajmuje si\u0119 agencja Wytw\u00f3rnia PR. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"8 wrze\u015bnia b.r. ruszy\u0142a telewizyjna kampania reklamowa FIX\u00f3w Knorr. Jej celem jest poinformowanie o pojawieniu si\u0119 na rynku 3 nowych wariant\u00f3w smakowych: FIX Knorr do kurczaka po w\u0142osku, FIX Knorr do zapiekanki bawarskiej oraz FIX Knorr do kurczaka po meksyka\u0144sku, a tak\u017ce&#8230;","protected":false},"author":1,"featured_media":110331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-110330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=110330"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/110331"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=110330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=110330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=110330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}