{"id":110286,"date":"2003-09-18T06:00:00","date_gmt":"2003-09-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-fiata-panda\/"},"modified":"2003-09-18T06:00:00","modified_gmt":"2003-09-18T04:00:00","slug":"kampania-fiata-panda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-fiata-panda.html","title":{"rendered":"Kampania Fiata Panda"},"content":{"rendered":"<p><P>Nowy model Fiata wspieraj\u0105 r\u00f3wnie\u017c szeroko zakrojone dzia\u0142ania promocyjne w Internecie. Kampania internetowa rozpocz\u0119\u0142a si\u0119 promocj\u0105 na komunikatorach Gadu Gadu i Tlen.<\/P><br \/>\n<P>Po raz pierwszy w Polsce promowana by\u0142a mo\u017cliwo\u015b\u0107 \u015bci\u0105gania specjalnych emotikonek dost\u0119pnych tylko na serwisie Pandy. Kolejnym etapem kampanii by\u0142a promocja na portalu Onet.pl &#8211; wykorzystano top layery i expand billboardy informuj\u0105ce o drzwiach otwartych. <\/P><br \/>\n<P>Jednocze\u015bnie no nowej witrynie rozpocz\u0105\u0142 si\u0119 konkurs &#8222;Panda na biurko&#8221; &#8211; ka\u017cdy z u\u017cytkownik\u00f3w serwisu mo\u017ce skorzysta\u0107 ze specjalnej aplikacji umo\u017cliwiaj\u0105cej zaprojektowanie w\u0142asnej wersji Pandy. Najciekawsze zg\u0142oszenia zostan\u0105 nagrodzone.<\/P><br \/>\n<P>Podobnie jak poprzedni, obecny serwis Pandy przygotowa\u0142a Agencja iLeo. Planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wraz z prowadzon\u0105 w\u0142a\u015bnie kampani\u0105 wprowadzaj\u0105c\u0105 nowego Fiata Panda, swoj\u0105 premier\u0119 ujrza\u0142 r\u00f3wnie\u017c nowy serwis internetowy tego modelu. Cieszy si\u0119 on bardzo du\u017cym zainteresowaniem &#8211; do pi\u0105tku 12 wrze\u015bnia odwiedzi\u0142o go ponad 300 000 Internat\u00f3w. Nowa witryna Pandy prezentuje mo\u017cliwo\u015bci, wyposa\u017cenie i cenniki nowego modelu.","protected":false},"author":1,"featured_media":110287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-110286","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=110286"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/110286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/110287"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=110286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=110286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=110286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}