{"id":109940,"date":"2003-10-06T06:00:00","date_gmt":"2003-10-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/radio-zet-chce-dogonic-rmf-fm\/"},"modified":"2003-10-06T06:00:00","modified_gmt":"2003-10-06T04:00:00","slug":"radio-zet-chce-dogonic-rmf-fm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/radio-zet-chce-dogonic-rmf-fm.html","title":{"rendered":"Radio Zet chce dogoni\u0107 RMF FM"},"content":{"rendered":"<p><P>Dzia\u0142ania Radia Zet pokazuj\u0105, \u017ce zwi\u0119kszenie udzia\u0142\u00f3w w rynku to tylko kwestia pieni\u0119dzy wydanych na promocj\u0119. Najpierw trzeba mie\u0107 co promowa\u0107. Je\u015bli produkt nie jest co najmniej dobry, nie mo\u017cna liczy\u0107 na sukces.<\/P><br \/>\n<P>Kluczem do sukcesu w Polsce jest dobrze zaprojektowana muzyka. Dlatego tylko na badania samej muzyki Zet-ka wydaje rocznie ponad milion z\u0142otych. Radio Zet walczy o s\u0142uchaczy w wieku 25-44 lata. Zetka i RMF intensywnie promuj\u0105 si\u0119 jako stacje muzyczne. Odr\u00f3\u017cniaj\u0105 ich wiadomo\u015bci. W odr\u00f3\u017cnieniu od RMF, Radio Zet nie szuka inwestora.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Szef Radia Zet zapowiada, \u017ce s\u0142uchalno\u015b\u0107 jego stacji b\u0119dzie wy\u017csza ni\u017c krakowskiego konkurenta. Na razie mu jednak brakuje. I to sporo. Wed\u0142ug SMG \/ KRC w ostatnich miesi\u0105cach s\u0142uchalno\u015b\u0107 Radia Zet wynosi 19,1 proc., a RMF FM 23,5 proc.","protected":false},"author":1,"featured_media":109941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-109940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109940"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109941"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}