{"id":109934,"date":"2003-10-06T06:00:00","date_gmt":"2003-10-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/siec-kablowa-aster-city-zmienia-wizerunek\/"},"modified":"2003-10-06T06:00:00","modified_gmt":"2003-10-06T04:00:00","slug":"siec-kablowa-aster-city-zmienia-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/siec-kablowa-aster-city-zmienia-wizerunek.html","title":{"rendered":"Sie\u0107 kablowa Aster City zmienia wizerunek"},"content":{"rendered":"<p><P>Opr\u00f3cz zmiany sie\u0107 wprowadzi te\u017c nowy znak sk\u0142adaj\u0105cy si\u0119 z trzech element\u00f3w, kt\u00f3re wed\u0142ug szef\u00f3w firmy maj\u0105 symbolizowa\u0107 komunikacj\u0119, informacj\u0119 i rozrywk\u0119. <\/P><br \/>\n<P>W materia\u0142ach prasowych czytamy, \u017ce zmiana &#8222;jest naturalnym wynikiem dynamicznego rozwoju firmy i elementem strategicznego planowania&#8221;. Nowy wizerunek marki zosta\u0142 przygotowany we wsp\u00f3\u0142pracy z agencj\u0105 Young &amp; Rubicam. <\/P><br \/>\n<P>Koszt kampanii promocyjnej nowej nazwy i przygotowania znaku szacowany jest na 500 tys. z\u0142. Obejmie ona warszawsk\u0105 pras\u0119 bezp\u0142atn\u0105 oraz &#8222;Gazet\u0119 Sto\u0142eczn\u0105&#8221; i &#8222;\u017bycie Warszawy&#8221;. <\/P><br \/>\n<P>Reklamy sieci zobaczymy tak\u017ce na billboardach i autobusach komunikacji miejskiej. Od 1 pa\u017adziernika do sieci Aster powr\u00f3ci\u0142y 3 kana\u0142y niemieckoj\u0119zyczne (RTL, Sat1 i ProSieben) oraz kana\u0142 francuski M6.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Miejska kabl\u00f3wka przeistacza si\u0119 w dostawc\u0119 us\u0142ug multimedialnych. Od pa\u017adziernika firma ma inn\u0105 nazw\u0119 i logo. Najwi\u0119ksza warszawska sie\u0107 kablowa i internetowa Aster City odrzuci z nazwy s\u0142\u00f3wko &quot;city&quot;. Zostanie wi\u0119c tylko Aster.","protected":false},"author":1,"featured_media":109935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-109934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109934"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109935"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}