{"id":109727,"date":"2003-10-15T06:00:00","date_gmt":"2003-10-15T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/niezly-pasztet\/"},"modified":"2003-10-15T06:00:00","modified_gmt":"2003-10-15T04:00:00","slug":"niezly-pasztet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/niezly-pasztet.html","title":{"rendered":"Niez\u0142y pasztet"},"content":{"rendered":"<p><P>&#8230;tym razem na billboardach. Tymczasem okazuje si\u0119, \u017ce reklam\u0105 zewn\u0119trzn\u0105 zainteresowa\u0142 si\u0119 bezpo\u015bredni konkurent Drosedu, firma Profi. Nie by\u0142oby w tym nic dziwnego, gdyby nie wyj\u0105tkowa zbie\u017cno\u015b\u0107&nbsp; kreacji: projekty billboard\u00f3w Profi s\u0105 prawie takie same jak ko\u0144cowe kadry reklam telewizyjnych Drosedu. <\/P><br \/>\n<P>Drosed jest g\u0142\u00f3wnym graczem na rynku pasztet\u00f3w, liderem, kt\u00f3rego stara si\u0119 dogoni\u0107 konkurencja. Podszywanie si\u0119 pod najlepszych przybiera czasami mniej lub bardziej wyszukane formy. Czasami wprowadza to w b\u0142\u0105d konsumenta. Czy o to chodzi\u0142o firmie Profi? Je\u015bli tak, to nie jest to zbyt profisjonalne i uczciwe.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dwaj producenci pasztet\u00f3w, dwie kampanie reklamowe, dwa media wykorzystywane w kampanii, ale jeden pomys\u0142 na reklam\u0119. Kampania reklamowa pasztet\u00f3w Podlaskich sko\u0144czy\u0142a si\u0119 w lipcu 2003 roku. W pa\u017adzierniku ma\u0142o zainteresowani mogliby pomy\u015ble\u0107, \u017ce Drosed kontynuuje swoj\u0105 kampani\u0119,&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109727"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109727\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}