{"id":109701,"date":"2003-10-16T06:00:00","date_gmt":"2003-10-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kinder-bueno-nie-tylko-dla-dzieci\/"},"modified":"2003-10-16T06:00:00","modified_gmt":"2003-10-16T04:00:00","slug":"kinder-bueno-nie-tylko-dla-dzieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kinder-bueno-nie-tylko-dla-dzieci.html","title":{"rendered":"Kinder Bueno &#8211; nie tylko dla dzieci"},"content":{"rendered":"<p><P>Obecnie agencja realizuje pierwszy etap kampanii (&#8220;Nie tylko dla dzieci&#8221;). Pokazuje ona m\u0142odych ludzi, kt\u00f3rzy maj\u0105 wok\u00f3\u0142 ust \u015blady pozosta\u0142e po zjedzeniu batonika. Zdj\u0119cia maja nowoczesny, zmys\u0142owy charakter, ale s\u0105 utrzymane w ciep\u0142ej, czekoladowej tonacji.<\/P><br \/>\n<P><img name=\"kinderbueno\"><\/P><br \/>\n<P>Kampania sk\u0142ada si\u0119 z czterech r\u00f3\u017cnych egzekucji. Potrwa do ko\u0144ca miesi\u0105ca i obejmie nastepujace media: citylight, outdoor, prasa (Newsweek, Viva, Glamour, Cosmopolitan, City Magazine, Dlaczego, Co jest grane), autobusy, internet.<\/P><br \/>\n<P>Kampani\u0119 wspieraj\u0105 akcje degustacyjne. Planowaniem i zakupem medi\u00f3w zajmuje si\u0119 dom mediowy HMS Carat. Ze strony Agencji (G7) za kampani\u0119 odpowiadaj\u0105 Agnieszka D\u0105browska oraz Aleksandra Wi\u015bniewska oraz zesp\u00f3\u0142 kreatywny &#8211; Kinga Grzelewska i Anna Na\u0142\u0119cka.<\/P><br \/>\n<P><img name=\"kinderbueno1\"><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Bud\u017cet Kinder Bueno &#8211; jednej z marek Ferrero zosta\u0142  powierzony Agencji G7, kt\u00f3ra jest odpowiedzialna za obs\u0142ug\u0119 strategiczn\u0105 i kreatywn\u0105. Nowa kampania marki ma na celu rozszerzenie grupy docelowej konsument\u00f3w Kinder Bueno.","protected":false},"author":1,"featured_media":109702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109701"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109702"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}