{"id":109697,"date":"2003-10-16T06:00:00","date_gmt":"2003-10-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sezon-grypowy-w-telewizji\/"},"modified":"2003-10-16T06:00:00","modified_gmt":"2003-10-16T04:00:00","slug":"sezon-grypowy-w-telewizji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/sezon-grypowy-w-telewizji.html","title":{"rendered":"Sezon grypowy w telewizji"},"content":{"rendered":"<p><P>wyroby czekoladowe (12,1 mln z\u0142), systemy telekomunikacyjne (10 mln z\u0142), \u015brodki transportu (7,9 mln z\u0142) oraz napoje (7,6 mln z\u0142).<\/P><br \/>\n<P>Wydatki na kategori\u0119 farmaceutyki\/parafarmaceutyki stanowi\u0142y 14% og\u00f3lnych wp\u0142yw\u00f3w reklamowych w omawianym okresie. Dla por\u00f3wnania w majowym tygodniu tego roku wydatki na reklam\u0119 tych \u015brodk\u00f3w stanowi\u0142y niespe\u0142na 5%. W\u015br\u00f3d \u015brodk\u00f3w przeciwprzezi\u0119bieniowych, przeciwb\u00f3lowych itp. w czo\u0142\u00f3wce rankingu, pod wzgl\u0119dem wydatk\u00f3w na reklam\u0119, znalaz\u0142y si\u0119 marki: Codipar Plus, Pyralginum, Polopiryna, Vigor, Rutinoscorbin.<\/P><br \/>\n<P>Najwi\u0119ksze wp\u0142ywy w tej kategorii produkt\u00f3w zanotowa\u0142a TVP1 &#8211; 7 mln z\u0142, TVP2 &#8211; 5 mln z\u0142, TVN &#8211; 4,2 mln z\u0142, a Polsat&nbsp; &#8211; 4 mln z\u0142otych.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Z danych telemetrycznych TNS OBOP wynika, \u017ce w minionym tygodniu ( 6 &#8211; 12.10.2003 ) najwi\u0119ksze nak\u0142ady na reklam\u0119 telewizyjn\u0105 ponie\u015bli producenci farmaceutyk\u00f3w i parafarmaceutyk\u00f3w &#8211; 22,5 mln z\u0142otych ( z czego niemal 9 mln z\u0142 poch\u0142on\u0119\u0142a reklama \u015brodk\u00f3w zapobiegaj\u0105cych przezi\u0119bieniu ). W\u015br\u00f3d innych bran\u017c najcz\u0119\u015bciej goszcz\u0105cych w blokach reklamowych prym wiod\u0142y:","protected":false},"author":1,"featured_media":109698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-109697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109697"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109698"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}