{"id":10967,"date":"2011-11-15T12:15:39","date_gmt":"2011-11-15T11:15:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internet-w-plusie-na-karte-za-7-zl-wideo\/"},"modified":"2011-11-15T12:15:39","modified_gmt":"2011-11-15T11:15:39","slug":"internet-w-plusie-na-karte-za-7-zl-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/internet-w-plusie-na-karte-za-7-zl-wideo.html","title":{"rendered":"Internet w Plusie na Kart\u0119 za 7 z\u0142 (wideo)"},"content":{"rendered":"

Tym razem autorzy kampanii (inspirowanej takimi filmami i serialami jak „Prison Break”, „Skazani na Shawshank”, „Zielona Mila” zabieraj\u0105 nas do \u015bwiata filmów wi\u0119ziennych, aby rozwia\u0107 obawy ludzi zwi\u0105zane z korzystaniem z internetu w komórce.<\/p>\n

Najnowsza kampania promuje ofert\u0119: 7 z\u0142 za internet w telefonie miesi\u0119cznie. Po uiszczeniu takiej op\u0142aty u\u017cytkownik Plusa na Kart\u0119 za miesi\u0119czny dost\u0119p do sieci w komórce nie zap\u0142aci ani grosza wi\u0119cej.<\/p>\n

Ma t\u0142umaczy\u0107 to m.in. has\u0142o pojawiaj\u0105ce si\u0119 w filmie, prasie oraz materia\u0142ach BTL: „Nie b\u0105d\u017a wi\u0119\u017aniem swoich obaw i korzystaj z internetu w telefonie za 7 z\u0142 miesi\u0119cznie i ani grosza wi\u0119cej”.<\/p>\n

W rolach g\u0142ównych w spocie reklamowym wyst\u0105pili: Kim Fenton (Boss) oraz Paul Litchfield (wytatuowany wi\u0119zie\u0144). Obaj aktorzy grali we wszystkich poprzednich ods\u0142onach Plusa na Kart\u0119 realizowanych od marca br. Sitcom i Science Fiction.<\/p>\n

Ogólnopolska kampania obecna b\u0119dzie przede wszystkim w telewizji (Polsat, TVN, TVP, Discovery, At Media, 4Fun.tv), ale równie\u017c w internecie, kinie (Multikino i Cinema City), prasie i w tradycyjnych materia\u0142ach BTL.<\/p>\n

Za kreacje odpowiada agencja 303. Za planowanie i zakup mediów odpowiedzialny jest dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Plus na Kart\u0119 rozpoczyna now\u0105 \u015bwi\u0105teczn\u0105 kampani\u0119 reklamow\u0105, której akcja rozgrywa si\u0119 w wi\u0119zieniu.","protected":false},"author":1,"featured_media":10968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[841,906,243,1017],"class_list":{"0":"post-10967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-841","9":"tag-media-direction-omd","10":"tag-plus-gsm","11":"tag-simplus","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10967"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10968"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}