{"id":109638,"date":"2003-10-20T06:00:00","date_gmt":"2003-10-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wizerunkowy-film-tymbarku\/"},"modified":"2003-10-20T06:00:00","modified_gmt":"2003-10-20T04:00:00","slug":"wizerunkowy-film-tymbarku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wizerunkowy-film-tymbarku.html","title":{"rendered":"Wizerunkowy film Tymbarku"},"content":{"rendered":"<p><P>Odnale\u017ali si\u0119 jak dwie po\u0142\u00f3wki pomara\u0144czy. Je\u015bli mi\u0142o\u015b\u0107 tworzy najlepsze owoce, to z mi\u0142o\u015bci do owoc\u00f3w powstaje w Tymbarku najlepszy sok.<\/P><br \/>\n<P>G\u0142\u00f3wnym celem reklamy jest podkre\u015blenie wysokiej jako\u015bci oraz owocowej natury marki Tymbark. Jednocze\u015bnie reklama ma za zadanie ugruntowanie wyra\u017anego, nowoczesnego i atrakcyjnego dla konsument\u00f3w wizerunku marki.<\/P><br \/>\n<P>Grupa docelow\u0105 s\u0105 przede wszystkim osoby obu p\u0142ci w wieku 17-25 lat, mieszka\u0144cy \u015brednich i wi\u0119kszych miast, g\u0142\u00f3wnie uczniowie i studenci. Dodatkowo osoby w wieku 26-35 lat, g\u0142\u00f3wnie kobiety, mieszkaj\u0105ce w \u015brednich i du\u017cych miastach.<\/P><br \/>\n<P>Kampani\u0119, kt\u00f3ra wystartowa\u0142a 13 pa\u017adziernika&nbsp; przygotowa\u0142a agencja Euro RSCG New Europe, a mediami zaj\u0105\u0142 si\u0119 Initiative Media.&nbsp; W reklamie wykorzystano nast\u0119puj\u0105ce stacje: TVP, TVN i Polsat. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Wszystko mi m\u00f3wi, \u017ce mnie kto\u015b pokocha\u0142 &#8230;&quot; S\u0142owa piosenki Skald\u00f3w s\u0105 nadal aktualne w najnowszym, wizerunkowym filmie Tymbarku. Ona, on i mi\u0142o\u015b\u0107. Ca\u0142y film to wizualizacja uczu\u0107, jakie \u0142\u0105cz\u0105 dwoje zakochanych ludzi.","protected":false},"author":1,"featured_media":109639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109638"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109639"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}