{"id":109618,"date":"2003-10-21T06:00:00","date_gmt":"2003-10-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-new-europe-dla-simplusa\/"},"modified":"2003-10-21T06:00:00","modified_gmt":"2003-10-21T04:00:00","slug":"euro-rscg-new-europe-dla-simplusa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-new-europe-dla-simplusa.html","title":{"rendered":"Euro RSCG New Europe dla Simplusa"},"content":{"rendered":"<p><P>Dwaj g\u0142\u00f3wni bohaterowie bawi\u0105cy si\u0119 na imprezie pr\u00f3buj\u0105 zrobi\u0107 wra\u017cenie na dziewcz\u0119tach i nawi\u0105za\u0107 z nimi kontakt. Sytuacja ko\u0144czy si\u0119 nader zaskakuj\u0105cym rozwi\u0105zaniem&#8230;<\/P><br \/>\n<P>W radiu oferta b\u0119dzie promowana dwoma spotami &#8211; &#8222;WueF&#8221; oraz &#8222;Bobry&#8221;. <\/P><br \/>\n<P>Reklama prasowa zosta\u0142a przygotowana w dw\u00f3ch wersjach. Jedno og\u0142oszenie komunikuje ofert\u0119 w typowo m\u0142odzie\u017cowym stylu &#8211; poprzez znaki palcami popularne w kr\u0119gach zwi\u0105zanych z muzyk\u0105 hip-hop. Drugie og\u0142oszenia prasowe nawi\u0105zuje do pogaduszek trzy po trzy w gronie znajomych. <\/P><br \/>\n<P>Kampani\u0119 przygotowa\u0142a agencja Euro RSCG New Europe, a mediami zaj\u0105\u0142 si\u0119 Universal McCann. W kampanii wykorzystano: telewizj\u0119, radio og\u00f3lnopolskie, prasa og\u00f3lnopolska, magazyny m\u0142odzie\u017cowe, plakaty i ulotki w szko\u0142ach, Internet.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Now\u0105 ofert\u0119 Simplusa promuje kampania reklamowa &quot;3 gratis&quot;. 20 sekundowy spot TV &quot;Imprezka&quot; jest utrzymany w lekkim i zabawnym tonie, charakterystycznym dla komunikacji Simplusa.","protected":false},"author":1,"featured_media":109619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109618"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109619"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}