{"id":109598,"date":"2003-10-22T06:00:00","date_gmt":"2003-10-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zawody-kampania-lu-petitki-wafelki\/"},"modified":"2003-10-22T06:00:00","modified_gmt":"2003-10-22T04:00:00","slug":"zawody-kampania-lu-petitki-wafelki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zawody-kampania-lu-petitki-wafelki.html","title":{"rendered":"&quot;Zawody&quot; &#8211; kampania LU Petitki Wafelki"},"content":{"rendered":"<p><P>G\u0142\u00f3wnym przekazem kampanii jest podkre\u015blenie faktu, \u017ce LU Petitki Wafelki s\u0105 d\u0142u\u017csze od innych wafelk\u00f3w i tak smaczne, \u017ce same znikaj\u0105 w ustach.<\/P><br \/>\n<P>30-sekundowa reklama &#8222;Zawody&#8221;, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 10 pa\u017adziernika w zabawny spos\u00f3b podkre\u015bla atrybuty nowych LU Petitek Wafelk\u00f3w. Ich wyj\u0105tkowa d\u0142ugo\u015b\u0107 inspiruje do zabawy. Ca\u0142a rodzina mo\u017ce czerpa\u0107 z tego rado\u015b\u0107. <\/P><br \/>\n<P>St\u0105d te\u017c pomys\u0142 reklamy przedstawiaj\u0105cy rodzinne zawody w jedzeniu pysznych d\u0142ugich wafelk\u00f3w na czas. Reklama utrzymana jest w spontanicznym, dynamicznym i rodzinnym tonie. Na uwag\u0119 zas\u0142uguje interesuj\u0105cy spos\u00f3b wykorzystania efekt\u00f3w d\u017awi\u0119kowych. Kampania wystartowa\u0142a 10 pa\u017adziernika i wykorzystano w niej telewizj\u0119 (Polsat, TVP, TVN). Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Media Com.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marka LU Petitki kontynuuje poszerzanie oferty produktowej, wchodz\u0105c w nowy segment wafli familijnych. Kampania reklamowa, kt\u00f3r\u0105 przygotowa\u0142a agencja Euro RSCG New Europe ma na celu zbudowanie \u015bwiadomo\u015bci marki LU Petitki Wafelki w nowej kategorii oraz przedstawienie unikalnych cech produktu wyr\u00f3\u017cniaj\u0105cych go spo\u015br\u00f3d konkurencji.","protected":false},"author":1,"featured_media":109599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109598"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109599"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}