{"id":109556,"date":"2003-10-23T06:00:00","date_gmt":"2003-10-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-new-europe-dla-lubelli\/"},"modified":"2003-10-23T06:00:00","modified_gmt":"2003-10-23T04:00:00","slug":"euro-rscg-new-europe-dla-lubelli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-new-europe-dla-lubelli.html","title":{"rendered":"Euro RSCG New Europe dla Lubelli"},"content":{"rendered":"<p><P>Widz zostaje przeniesiony w przesz\u0142o\u015b\u0107, do domu babci, w kt\u00f3rym makaron wyrabiano w tradycyjny spos\u00f3b. Widzimy babci\u0119, kt\u00f3ra przygotowuje makaron&nbsp; w towarzystwie zafascynowanego jej dzie\u0142em wnuka. Dope\u0142nieniem nastroju jest muzyka i g\u0142os lektora wspominaj\u0105cy beztroskie lata dzieci\u0144stwa. Okazuje si\u0119, \u017ce i dzisiaj bardzo \u0142atwo jest przywo\u0142a\u0107 wyj\u0105tkowy smak tradycyjnego makaronu &#8211; wystarczy si\u0119gn\u0105\u0107 po opakowanie makaronu Lubella. <\/P><br \/>\n<P>W tym samym czasie w prasie b\u0119dzie emitowane og\u0142oszenie podkre\u015blaj\u0105ce wyj\u0105tkowy smak i doskona\u0142\u0105 jako\u015b\u0107 makaronu. <\/P><br \/>\n<P>G\u0142\u00f3wnym celem reklamy jest poinformowanie konsument\u00f3w o wyj\u0105tkowym smaku i wysokiej jako\u015bci makaronu Lubella jak r\u00f3wnie\u017c podkre\u015blenie tradycji i do\u015bwiadczenia jakie firma w tym zakresie posiada. Grup\u0119 docelow\u0105 stanowi\u0105 kobiety w wieku 25-35 lat. Kampani\u0119 przygotowa\u0142a agencja Euro RSCG New Europe, a mediami zaj\u0105\u0142 si\u0119 Initiative Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Lubella. Uwielbiam.&quot; &#8211; to slogan nowy slogan marki Lubella. Od 17 pa\u017adziernika, w telewizji ( TVP, TVN, Polsat ) emitowany 30 oraz 15 sekundowy spot &quot;1881&quot;. Film jest retrospektywn\u0105 opowie\u015bci\u0105 g\u0142\u00f3wnego bohatera, wspominaj\u0105cego chwile dzieci\u0144stwa.","protected":false},"author":1,"featured_media":109557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109556"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109557"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}