{"id":109530,"date":"2003-10-24T06:00:00","date_gmt":"2003-10-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-lambi\/"},"modified":"2003-10-24T06:00:00","modified_gmt":"2003-10-24T04:00:00","slug":"nowa-kampania-lambi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-lambi.html","title":{"rendered":"Nowa kampania Lambi"},"content":{"rendered":"<p><P>&#8230;natomiast planowaniem i zakupem medi\u00f3w&nbsp; zaj\u0105\u0142 si\u0119 dom mediowy SPC House of Media. Kampania b\u0119dzie mia\u0142a miejsce w TVP1, TVP2 i TVN 24. Na potrzeby kampanii stworzone zosta\u0142y spoty 15 i 30 sekundowe.<\/P><br \/>\n<P>Grup\u0119 docelow\u0105 stanowi\u0105 konsumenci ceni\u0105cy sobie komfort u\u017cytkowania ,posiadaj\u0105cy najwy\u017csze wymagania co do jako\u015bci produktu oraz wybredne gusta estetyczne.<\/P><br \/>\n<P>Kampania ma charakter wizerunkowy; g\u0142\u00f3wnym jej celem jest podkre\u015blenie najwy\u017cszej jako\u015bci reklamowanego produktu a zw\u0142aszcza zaakcentowanie mi\u0119kko\u015bci i delikatno\u015bci&nbsp;samego papieru. Lambi jest tak mi\u0119kki, \u017ce pozwala na u\u017cywanie nie tylko w celach do jakich zosta\u0142 stworzony.&nbsp;Przyk\u0142ad takiego niekonwencjonalnego zastosowania produktu zilustrowany zosta\u0142&nbsp; w emitowanym spocie reklamowym, kt\u00f3rego bohater-ma\u0142y ch\u0142opczyk zasypia&nbsp;z rolk\u0105 Lambi pod g\u0142ow\u0105 zamiast poduszki. W filmie pojawia si\u0119 r\u00f3wnie\u017c patronuj\u0105ca marce&nbsp; posta\u0107 owieczki&nbsp; &#8211; symbol mi\u0119kko\u015bci i delikatno\u015bci.<\/P><br \/>\n<P>Seven Advertising jest agencj\u0105 reklamow\u0105 full service. Istnieje na rynku od 4 lat. Obs\u0142uguje min. marki&nbsp; Lambi, Mola, Alfa firmy Mets\u00e4 Tissue, Bikini&nbsp;firmy Bielenda.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Lambi &#8230; naprawd\u0119 mi\u0119kki papier&quot; &#8211; pod takim has\u0142em ruszy\u0142a 20 pa\u017adziernika br. kampania telewizyjna papieru toaletowego Lambi produkowanego przez fi\u0144ski koncern MetsA Tissue. Produkcj\u0105 wersji polskiej spotu reklamowego zaj\u0119\u0142a si\u0119 Agencja Reklamowa Seven Advertising z Krakowa, &#8230;","protected":false},"author":1,"featured_media":109531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109530"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109531"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}